"Gorotto Salmon Don" Selected as Nikkei POS Selection 2025 Sales No. 1

Marine Foods Corporation's (hereinafter "Marine Foods") "Gorotto Salmon Don" has been selected in the Chilled Rice Bowl Toppings category for the "Nikkei POS Selection 2025 Sales No. 1." In response to this selection, Marine Foods will sequentially release "Gorotto Salmon Don" with the "Nikkei POS Selection 2025 Sales No. 1" emblem on its packaging starting in early July.

About "Nikkei POS Selection"

"Nikkei POS Selection" (Note 1) is an initiative by Nikkei Inc. that evaluates sales trends by product category based on POS data collected and analyzed from supermarkets and retailers nationwide. Annually, four selections are made: "Sales No. 1," "Sales Growth Rate," "Regional Sales No. 1," and "Long Seller." A key feature is that continuous sales performance is evaluated based on actual purchase data.

This time, our "Gorotto Salmon Don" was selected as "Sales No. 1" as the best-selling product within the "Chilled Rice Bowl Toppings category" among approximately 2,000 product categories for the period of January to December 2025. (Note 2)

(Note 1) "Nikkei POS Selection"

(Note 2) List of Companies and Products Awarded Nikkei POS Selection 2025 Sales No. 1

About "Gorotto Salmon Don"

"Gorotto Salmon Don" has been a product widely supported by many customers since its launch in April 2020. It uses diced sockeye salmon and can be easily prepared into a salmon rice bowl by simply placing it on rice with the included sauce. It's a product that allows for a satisfying meal even on busy days or when you don't want to use the stove.

It should be noted that the product selected this time is the pre-renewal version. While retaining the value of the conventional product that was subject to selection, this product has undergone a review of its ingredient formulation based on customer feedback, and the egg allergen has been removed. (Note 3)

(Note 3) - Easier to Eat and Understand with Allergen Response and Package Improvements - "Gorotto Salmon Don" and "Gorotto 3 Kinds of Seafood Don" Renewed August 2025

Interview with the "Gorotto Salmon Don" Development Manager

1) Background of Long-Term Support

"Gorotto Salmon Don" was not an explosive hit from the start; it's a product that has gradually gained support over approximately 6 years. The product's value, "easy salmon rice bowl available as long as you have cooked rice," coincided with the rising need to "make life at home better" during the COVID-19 pandemic, which led to initial growth.

Since then, in addition to product improvements such as revising the tray shape, we have continuously implemented various sales promotion measures like bonus campaigns and closed campaigns, gradually accumulating sales. We also focus on the salmon's cut size, texture, and compatibility with the sauce to provide a satisfying culinary experience for everyday meals.

In particular, for this product, the "company-wide" initiative, where each department such as development, sales, and promotion collaborated, was a major factor in expanding support, as it allowed for integrated efforts from store display creation to consumer information dissemination.

2) Usage Scenarios Expanded by Customer Feedback

Initially, it was positioned as a "time-saving product for busy households" and was mainly targeted at families with children through collaborations with food researchers. On the other hand, recent analysis of social media posts has revealed many unexpected comments such as "the sauce is delicious" and "it's perfect as a snack." The usage has expanded beyond just topping rice to enjoying it as is with alcoholic beverages, and we feel we are now in a phase to approach new customer segments in addition to our existing customer base.

3) Reasons Leading to This Selection

We believe this selection is the result of "accumulated continuous efforts" being recognized. For commercial products, it is essential to convey the product's concept and value to customers. For this product, we have enhanced its product appeal through repeated renewals that are considerate of customers, such as adjusting the amount of sauce, while also continuously engaging from both B2B and B2C perspectives through sales proposals, promotional activities, in-store appeals, and information dissemination via social media and events. As a result, awareness has gradually spread, and ultimately, the quality of the product itself has been recognized, leading to the acquisition of fans, which we believe is the reason for this selection.

4) Future Outlook

Currently, the product is mainly sold in the seafood section of mass retailers, but our challenge is to reach a wider range of customers in the future. To adapt to the diversification of lifestyles and provide value suitable for the times, we are considering new proposals such as frozen versions that can be stored for a long time at home, and product development using fish species other than salmon. By maintaining the value of "Gorotto Salmon Don's" deliciousness and convenience while delivering it to more dining tables, we aim to realize Marine Foods' philosophy of "Enriching the world with deliciousness."