August 26, 2026 Design Marketing Practical Course

In all creations that serve as touchpoints between companies and customers, such as product packaging, websites, social media, brochures, promotional tools, and in-store POPs, design plays a crucial role in influencing brand image and sales performance.

However, many companies struggle with challenges such as "What is design that resonates with the target audience?" "How can brand identity be expressed?" and "It's difficult to give instructions to production companies or make design decisions internally." In many cases, the quality of design is left to intuition or empirical rules, and marketing strategies or planning intentions are not fully reflected in the final creations.

This seminar, themed "Moving Beyond Intuition," will provide practical learning on how to translate marketing challenges and strategies into design and create deliverables that lead to results.

Using real-world scenarios such as collaboration between marketers and designers, common misunderstandings in the production process, and criteria for design evaluation and internal coordination, we will explain the mindset for creating "good design" through case studies.

Furthermore, through discussions among participants and feedback from the instructor, participants can learn how to approach and make decisions in design production that can be applied from the next day, by considering how to adapt the concepts to their own work.

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Instructor: Tomoko Uji CEO, Uji Publicity Inc.

Strategic Design Consultant, Art Director, Adobe Community Expert Graduated from Tama Art University, Department of Graphic Design. Handled creative work for major companies such as Mitsubishi Electric, Nissin Foods, and Hattori Seiko at advertising and production companies. Founded Uji Publicity in 1994. Advocates for visual marketing, viewing design as a management strategy, which has achieved dramatic results in recruitment, sales promotion, and branding. Since 2025, she has been primarily responsible for design training for government agencies as an advisor certified by the Public Relations Society of Japan. Currently involved in rebranding for overseas markets for established companies and startups, as well as the development of ethical products. Author of numerous design books. Member of the Japan Society for Design.

Program

1 Design Production Workflow

- Key points for translating marketing challenges and strategies into creations - Positioning of media and design compatibility - Points where "discrepancies" are likely to occur in the production flow - Common challenges for marketers and designers

2 Case Study 1 "How to Embodiment Marketing Strategy"

- Marketing challenges that must be clarified before design - Target insights and design direction - How to create a creative brief

3 Case Study 2 "Collaboration Between Marketers and Designers"

- How much information should be disclosed to designers? - Direction know-how that avoids over-reliance on images and intuition - Points for evaluating design proposals and providing feedback

4 Case Study 3 "Evaluating and Deciding on Design of Productions"

- Tips for achieving consensus within the company - Consistency between marketing strategy and design - Logic and evidence in design

5 What Constitutes Design Creation That Produces Results?

- Design that functions to achieve objectives - Prioritization of the most difficult information - Design principles and their application necessary for design management

Seminar Overview:

Date and Time: August 26, 2026 (Wed) 13:30-16:30 Method: Online Seminar

Fee: ¥33,000 per person (tax included)

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Organizer:

Marketing Research Association, Inc.

Marketing Research Association, Inc.

Since its establishment in 1960, the Marketing Research Association has been dedicated to fostering human resources and organizations with a marketing mindset and creating systems that ensure customers continue to choose them. They provide support through various methods such as public seminars, in-company training, and consulting, focusing on four key areas: "Marketing Support," "Strengthening BtoC Sales Capabilities," "Strengthening Retail Sales Capabilities," and "Strengthening BtoB Sales Capabilities."

The seminar described above can also be conducted as in-company training. Please feel free to inquire.

● Public Seminar (Online/In-person) Schedule https://www.marken.co.jp/seminar/

【Company Profile】

Marketing Research Association, Inc.

COSMIC BLDG 2F, 1-2-8 Shiba-Daimon, Minato-ku, Tokyo 105-0012

Representative Director: Shingo Hirabayashi

Business Activities: Training and Education Business, Marketing Research Business, Consulting Business, Public Seminar Business, Planning and Production Business

Established: 1962

https://www.marken.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: セミナー