POCHI's Summer Body Building Support 'Body Health' Campaign, Second Round!

POCHI, a premium dog food manufacturer (operated by Marketing Partner Co., Ltd., headquartered in Shinjuku, Tokyo, President Masato Taichi, Tel: 03-6772-8194, https://www.pochi.co.jp/), will launch the second phase of its "Support Your Summer Body! Body Health Campaign." Starting Tuesday, July 7, 2026, customers who purchase 7,480 yen or more of any POCHI "Body Health" series product will receive a free POCHI original "muffler towel" on a first-come, first-served basis to the first 500 customers.

POCHI "Body Health" is a food designed to build a strong body, perfect for creating a body that can withstand the summer heat. Please take this opportunity to try "Body Health."

Receive a POCHI Original "Muffler Towel" (First 500 Customers)

The gift this time is the POCHI original "muffler towel." It features a simple and easy-to-use design with the POCHI logo printed on a navy base, which is POCHI's color, in the center and at the ends. During the hot summer months, you're likely to sweat even on early morning or late evening walks, so you can wear it around your neck for daily walks. It's also convenient to keep in your bag when you go out in the summer.

・Start: Tuesday, July 7, 2026, 6:00 PM onwards

・Eligible Customers: WEB members (customers who have registered an account) who purchase 7,480 yen or more of any Body Health product from POCHI

・Number of Gifts: First 500 customers

・Gift Item: One "POCHI Muffler Towel"

※Item Size: 20cm (height) x 115cm (width)

"Body Health" Complete Nutritional Food Based on Veterinary Medicine is Available in Three Types with Different Protein Sources

The newly developed "POCHI Body Health Series," a complete nutritional food based on veterinary medicine for building a strong body and achieving beautiful coat and luster, is available in three types with different main protein sources ("3 Types of Poultry," "Wild Salmon," and "Lamb"). All of them use fresh raw meat and fish, and do not use any rendered products (meat meal). The peace of mind and high palatability achieved with raw meat are our pride.

https://www.pochi.co.jp/ext/body_health.html

Website

・POCHI's Summer Body Building Support Body Health Campaign, Second Round! Muffler Towel for the First 500 Customers

https://www.pochi.co.jp/ext/magazine/2026/07/shop-campaign20260707.html

・Official Website of "Pochi's Happiness," a Specialty Store and Online Shop for Premium Dog Food

https://www.pochi.co.jp/

"POCHI" Wishes for True "Dog Happiness" Through Reliable Products

"Doing what we can for the happiness of dogs."

POCHI, a pioneer in select shops for premium dog food, was founded in 1998. It started as a catalog mail-order service for carefully selected pet products from around the world, and later transitioned into an EC select shop specializing in pet food. At the time of its founding, information about pet food was still developing, and much of the information available was unreliable. In this environment, POCHI cultivated a unique culture of thoroughly researching products and only handling those they were convinced of. POCHI became the only mail-order catalog that provided detailed information on product commitment, nutritional content, photos of ingredients, and feeding instructions.

Today, numerous shops line the internet. When considering why customers choose POCHI among so many options, we want them to know about the passion and philosophy that have been cultivated as our DNA since our founding.

"Development of Original Complete Nutritional Food"

While we have always offered a wide range of original supplementary foods, treats, and supplements, we began developing our own complete nutritional food in 2016 with the desire to "make dog meals more enjoyable."

Starting with the launch of the "POCHI The Dog Food" series, a complete nutritional food that allows for enjoyable daily topping according to the dog's individuality, we released the "POCHI The Dog Food Aging Care (currently Aging Care Senior)" series in 2020, designed for seniors aged 3 and up. Since 2023, we have been developing therapeutic diets, launching the super premium quality therapeutic diet "POCHI Dog Therapeutic Diet Kidney Care Fresh Chicken" in the same year, and "POCHI Dog Therapeutic Diet Digestive Care Low Fat Fresh Turkey" in 2024. In 2025, in collaboration with "RETRIEVER" magazine, we launched "POCHI Medium Large Breed," a delicious complete nutritional food using raw meat that comprehensively addresses the concerns of medium and large dogs, as well as the "POCHI Body Health" series, a complete nutritional food for building a beautiful body.

POCHI has come this far through over 20 years of evolution, with its share of ups and downs. From its founding to the present day, we strive to provide the most detailed ingredient information possible and sincerely hope that through our reliable products, we can help achieve true "dog happiness."

For Your First Order, Please Use the "First Time Box" (Limited Quantity, First Order Shipping Free*)

We offer a trial set for first-time customers to easily experience POCHI (equivalent to 62.8% off the regular price). First, please order the trial set, and if you like it, you can purchase various items individually.

<POCHI> First Time Box

https://www.pochi.co.jp/ext/hajimetebox.html

※The "POCHI First Time Limited First Time Box" is a product exclusively for those making their first purchase at POCHI. ※Contents may change depending on the season. ※Limit one per person, one per household. ※The campaign may be changed or canceled without prior notice due to circumstances. ※Free shipping for the first order excludes Okinawa and remote islands.

【Example Lineup*】