Marks Life and Eisai Launch Partnership: Connecting Daily Family Communication to Expert Consultations for 'Family Home' Concerns

Marks Life Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Koji Hanahara; hereinafter 'Marks Life') announced that its family home consultation service, 'Jitsumado,' is now featured on 'Hibinoe,' a family communication app provided by Eisai Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; hereinafter 'Eisai'). Through this partnership, families using 'Hibinoe' now have a direct line to consult with experts via 'Jitsumado' whenever concerns or anxieties arise regarding their parents' living situations. This enables early and concrete responses to various issues related to family homes, including housing, nursing care, inheritance, and monitoring. 'Jitsumado' is a service that proposes optimal solutions for all types of worries related to family homes. It provides one-stop support by leveraging a network of experts to address complex, intertwined issues beyond just real estate, such as housing, nursing care, inheritance, and monitoring. 'Hibinoe,' provided by Eisai, is a family communication app that helps parents and children living apart stay connected through daily interactions, identify health risks or life challenges, and prepare for the future. It features functions such as AI picture diaries, the family AI 'Fukumaru,' step count and lifestyle habit checks, and 'Sonae' (content providing information on future preparation). 'Jitsumado' has now been listed within the 'Sonae' section of 'Hibinoe.' This allows 'Hibinoe' users to access 'Jitsumado' smoothly when they notice issues regarding their parents' lives, establishing a system that leads to professional consultation and appropriate support. As the declining birthrate and aging population progress, issues surrounding family homes are becoming increasingly diverse and complex. For families living apart, it is often difficult to grasp the situation on a daily basis or respond at the appropriate time. While Marks Life has been supporting the resolution of these issues through 'Jitsumado,' it recognized the importance of connecting support from the stage of 'noticing' small daily changes or discomforts. This partnership with 'Hibinoe' builds a conduit that connects small insights born from daily family communication to professional consultation and support, providing families with an opportunity to advance preparations and discussions for the future at an early stage. Looking ahead, Marks Life will continue to consider strengthening service collaboration in various areas related to family homes, such as home management, nursing care preparation, inheritance, and life support, through its partnership with Eisai. Furthermore, with an eye toward collaboration with local governments and related businesses, the company aims to realize a society where families facing issues related to their family homes can consult and act with greater peace of mind.