Limited-time Collaboration Shop Opens for 'Smilerui Birthday Festival ~ Niko Niko Smilerui FeSTiVAL2026 x UP-T'!

UP-T, an original goods creation and sales service operated by Marui Orimono Co., Ltd., is opening a limited-time collaboration shop with 'Smilerui Birthday Festival ~ Niko Niko Smilerui FeSTiVAL2026.'

This collaboration features exclusive items capturing the world of the birthday festival and the energy of the live event. The lineup includes designs featuring event logos and the pop, cute aesthetic of 'Smilerui,' making them must-haves for fans.

Available items include penlights and towels perfect for live venues, as well as collectible pin badges and acrylic keychains. This special collaboration is designed to provide 'Niko Niko' (smiley) moments whether you are at the venue or at home.

Don't miss this opportunity to get your hands on exclusive items available only here.

Special Site: https://up-t.jp/collabo/rui-smilerui

[About UP-T]

Based on the concept 'The world is fun because everyone is different,' UP-T is an on-demand service for creating original goods, offering over 1,500 items including T-shirts, hoodies, smartphone cases, nail decals, and banners.

Leveraging over 80 years of history as an established manufacturer, the service offers high quality and fast delivery (as fast as 3 days) and allows users to sell products in the market without holding inventory.

'UP-T' URL: https://up-t.jp Items Handled: T-shirts, smartphone cases, stationery, banners, etc. (Two items added every month!) Price: From 1,100 yen per T-shirt (tax included) *Printing costs included; volume discounts available for 100+ units.