[SESAME STREET MARKET] 'TRY THE CLASSICS!' New 'Classic Donut Series' Joins Beloved Character Donuts, Focusing on the Flavor of the Ingredients – Launching June 11 (Thursday)

SESAME STREET MARKET, the world's only official Sesame Street store operated by MASH Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Hiroyuki Kondo), which combines merchandise sales, a cafe, and workshops, will add a new 'Classic Donut Series' to its lineup of Elmo and Cookie Monster character donuts that have been loved since the store's opening. The new series focuses on the flavor of the donut dough and will be available from Thursday, June 11, 2025, at the SESAME STREET MARKET Ikebukuro Sunshine City store, Urban Dock LaLaport Toyosu store, Hanshin Umeda Main Store, and Tamagawa Takashimaya S.C. store.

This time, a new 'Classic Donut Series' that allows you to enjoy the taste of the donut dough joins the beloved Elmo and Cookie Monster character donuts! While retaining the familiar character motifs, these simple yet satisfying treats focus more on the deliciousness and texture of the donut itself.

The signature homemade donuts at SESAME STREET MARKET are carefully handmade in-store from the dough, one by one. They are characterized by their light, fluffy, and chewy texture and gentle mouthfeel. The flour, sugar, yeast, and other ingredients used in the dough are an original blend of carefully selected materials, and the fermentation time is finely adjusted according to the condition of the dough each day to ensure a consistently fluffy and chewy texture. For this 'Classic Donut Series,' Elmo is coated with a honey lemon glaze, and Cookie Monster with a coconut milk glaze, enhancing the refreshing acidity of the lemon and the gentle sweetness of the coconut milk, creating a donut you can enjoy until the very last bite without getting tired of it. The names 'ELMO' and 'COOKIE MONSTER' are written on the surface with powdered sugar, adding a touch of playfulness to the simple design.

Please take this opportunity to enjoy the 'Classic Donuts,' with their gentle flavor that will make both children and adults want to eat them again.

Each ¥490

*Limited quantities available at each store each day.

*All prices include tax.

Release Date:

Thursday, June 11, 2025

Store Locations:

SESAME STREET MARKET Ikebukuro Sunshine City Store 1F, ALPA, Sunshine City, 3-1 Higashiikebukuro, Toshima-ku, Tokyo 170-0013

SESAME STREET MARKET Urban Dock LaLaport Toyosu Store Section 1791, 1F, South Port, Urban Dock LaLaport Toyosu, 2-4-9 Toyosu, Koto-ku, Tokyo 135-0061

SESAME STREET MARKET Hanshin Umeda Main Store 6F, Hanshin Umeda Main Store, 1-13-13 Umeda, Kita-ku, Osaka 135-0061

SESAME STREET MARKET Tamagawa Takashimaya S.C. Store 1F, Maronie Court, Tamagawa Takashimaya S.C., 2-27-5 Tamagawa, Setagaya-ku, Tokyo 158-0094