Matsukiyo Cocokara & Company Launches Third "#HighHighHighQualityBeauty" Series Product: New Skincare Brand "Pixcella" Born from Cell Research with Next-Generation Exosomes

Matsukiyo Cocokara & Company (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Kiyoo Matsumoto), which operates over 3,600 drugstores and pharmacies nationwide across all 47 prefectures in Japan, and 100 stores in six areas primarily in Asia overseas (as of the end of March 2026), with the group philosophy of "Creating the common sense of the future and changing people's lives," is launching a new skincare brand, "Pixcella (Pixella)," inspired by 20,000 types of cell research, as the third installment of its "#HighHighHighQualityBeauty" series. The initial lineup includes five products formulated with "next-generation exosomes*2," "Secretome*2," which will be available for sale starting September 11 (Fri) at Matsumotokiyoshi Group and Cocokara Fine Group stores nationwide (excluding some stores) and their official online store.

Background of "Pixcella" Development

Our company has been proposing innovative beauty items that go beyond the scope of drugstores with the "#HighHighHighQualityBeauty" series, launched in September 2025. Following the first installment, "Dermatological Skincare Approach," and the second, "Low Irritation x High Functionality," this third installment was developed with the theme of "Advanced Beauty Born from Cell Research."

In the era of 100-year lifespans, there is a demand for skincare that affirms aging and allows the skin to remain beautiful for as long as possible. While interest in the aesthetic medical market is growing, there are also expectations for more accessible and easily integrated premium care into daily routines. Therefore, "Pixcella" balances unique ingredient formulations inspired by cutting-edge beauty research with "uncompromising quality" and "affordability" that can only be achieved by a private brand. Based on research into 20,000 types of cells*1, this skincare brand aims for "high-resolution skin*3" that is beautiful even up close, with firmness, elasticity, and translucency*4.

<Origin of Brand Name>

"Pixcella" is a portmanteau of "Pixel," meaning "picture element*3," and "cell," expressing an approach to skin resolution*3 at the cellular level.

Product Concept - "Focusing on Skin Resolution*3" Next-Generation Exosome*2 Skincare

"Pixcella" features "Secretome*2," a "next-generation exosome*2," as a common brand ingredient. "Secretome*2" is a raw material derived from beauty components obtained during stem cell culture, which provides multifaceted firmness and elasticity and refines skin texture. Furthermore, by combining this with high-penetration*5 technology to deliver serum ingredients*2 to the stratum corneum, we aimed for a formulation that can be comfortably incorporated into daily skincare. Along with a package design based on advanced green tones, we offer a lineup of five products that can be chosen according to individual skin concerns and desired skin impressions, such as pore care*6, translucency*4, high moisturization, firmness, and elasticity.

【Features of "Pixcella"】

● Skincare Aiming for a "High-Resolution Skin Impression*3"

Approaches multiple factors that influence skin impression, such as texture, firmness, and translucency*4, leading to a smooth skin impression that is beautiful even up close.

● Contains the Brand's Common Ingredient "Secretome*2"

All products contain "Secretome*2," a proprietary blend of beauty ingredients extracted from stem cells. In addition, it is combined with other notable ingredients such as retinol*7, glutathione*8, azelaic acid*9, and peptides*10.

● Lineup to Choose From Based on Skin Concerns and Desired Skin Impressions

Features a lineup of five products that can be chosen according to individual skin concerns and desired skin impressions, including pore care*6, translucency*4, high moisturization, and firmness/elasticity. We have also focused on the user experience with rich textures and highly adhering sheet masks.

About Each Product

Sales will begin on September 11, 2026, at Matsumotokiyoshi Group and Cocokara Fine Group stores nationwide (excluding some stores) and their official online store.

【High-Moisturizing Lotion】

Pixcella Intense Hydro Lotion

High Moisturization & Texture (For fresh, hydrated skin)

A highly moisturizing lotion packed with high-concentration*11 hyaluronic acid*12, vitamin C*13, and moisturizing ingredients such as collagen, ceramides, and niacinamide. Its smooth texture penetrates deep into the skin (stratum corneum) to aim for a hydrated and fresh skin impression.

Price: 4,180 yen (tax included) Volume: 120mL

【Rich Serum】

Pixcella Lucent Serum

Firmness & Translucency*4 (For smooth, firm, and radiant skin)

A rich serum formulated with beauty ingredients such as three types of retinol*7 and vitamin C*13. It melts into the skin, providing a radiant, elastic firmness and a translucent*4 complexion. The combination of retinol, retinyl palmitate, and linoleyl retinoate aims to achieve both firmness and hydration. Its rich texture and thin, radiant moisturizing veil are also characteristic.

Price: 4,400 yen (tax included) Volume: 30mL

【Spicule*14 Serum】

Pixcella Firming Filler Serum

Firmness & Elasticity (For firm, resilient skin)

A serum containing acetyl hexapeptide*10, known for its skin-tightening properties, combined with microneedles derived from sea sponges, spicules*14, adopted for the first time by a private brand.

Features a rich, smooth cream texture and the moderate tingling sensation of spicules*14. It envelops the skin with moisture, aiming for firm and elastic healthy skin.

Price: 5,280 yen (tax included) Volume: 30mL

【Sheet Mask】

Pixcella Clear Toning Sheet Mask

Pore Care*6 & Translucency*4 (For clear, bright, translucent*4 skin)

A sheet mask formulated with popular ingredients such as vitamin C*15 and glutathione*8, as well as the trendy ingredient azelaic acid*9.

It moisturizes skin concerned about dryness-induced pore visibility and dullness, leading to a translucent*4 and bright skin impression. The ear-hook type, highly adhering sheet wraps the skin, providing firm adherence even to the jawline.

1 sheet: 660 yen (tax included) 4 sheets: 2,640 yen (tax included)

Pixcella Tightening Sheet Mask

Firmness & Moisture (For skin that feels plump and firm)

A sheet mask combining 20 times*16 the amount of "Secretome*2" with acetyl hexapeptide*10, hyaluronic acid*17, and advanced retinol*18. It envelops the skin with deep moisture, leading to a firm skin impression. The ear-hook type, highly adhering sheet wraps the skin, providing firm adherence even to the jawline.

1 sheet: 715 yen (tax included) 4 sheets: 2,860 yen (tax included)

<How to Use>

After hydrating with lotion, refine with your preferred serum. You can also add a sheet mask for special care. Combine freely according to your skin concerns and desired skin impression.

<About the #HighHighHighQualityBeauty Series>

A private brand series newly proposed by Matsukiyo Cocokara & Company.

The three "highs" signify "#High-sensitivity products developed with #high pride for #high-sensitivity customers," offering innovative beauty items that go beyond the scope of drugstores.

*1 Corneocytes *2 Human Adipose Derived Stem Cell Conditioned Medium (moisturizing ingredient) *3 Refers to a refined and beautiful skin texture *4 Refines skin texture through moisturization *5 Up to the stratum corneum *6 Makes pores less noticeable by moisturizing and smoothing the skin *7 Retinol, Retinyl Palmitate, Linoleyl Retinoate (all emollient ingredients) *8 Skin conditioning ingredient *9 Potassium Azeloyl Diglycinate (moisturizing ingredient) *10 Acetyl Hexapeptide-8 (moisturizing ingredient) *11 Within the Pixcella series *12 Sodium Hyaluronate (moisturizing ingredient) *13 Glyceryl Ascorbate (moisturizing ingredient) *14 Hydrolyzed Sponge (skin conditioning ingredient) *15 Ascorbyl Glucoside (moisturizing ingredient), Sodium Ascorbyl Phosphate, Ascorbyl Palmitate (all skin conditioning ingredients) *16 Comparison with Intense Hydro Lotion *17 Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer (all moisturizing ingredients) *18 Hydroxypinacolone Retinoate (emollient ingredient)

<Matsukiyo Cocokara & Company Customer Service Center>

Free Dial: 0120-845-533 Reception Hours: 9:00 AM - 10:00 PM (Open year-round)