Matsuya Ginza Hosts 'GINZA no Hyakusankai' with 3,000 Umbrellas

Matsuya Ginza Hosts 'GINZA no Hyakusankai' with 3,000 Umbrellas

Matsuya Ginza will hold its traditional fair, 'GINZA no Hyakusankai,' at the Space of Ginza on the 1st floor from Wednesday, May 27 to Tuesday, June 16, for the first time in two years. The fair will feature twice as many parasols as rain umbrellas, addressing the growing demand for heat protection.

From 100% blackout parasols to luxury umbrellas priced over 200,000 yen, the event brings together a diverse collection from around the world.

Event Overview: - Duration: May 27 - June 16, 2026 (21 days) - Location: Matsuya Ginza, 1st Floor, Space of Ginza - Item count: Approx. 3,000 - Composition: 60% parasols/versatile, 30% rain umbrellas, 10% raincoats - Price range: 9,000 - 200,000 yen (Median: ~20,000 yen)

Demand for umbrellas has shifted from 'rain protection' to 'lifesaving heat protection equipment' due to record heatwaves. Sales of versatile umbrellas at Matsuya Ginza from March to May were 140% compared to the previous year.

Key Featured Items: - Brao: Summer Shield Sp Parasol (16,500 yen) - 100% light/UV blocking. - Fukui Yoshigasa: 'Fuji Tsumugi' Parasol (220,000 yen) - Limited edition silk/carbon fiber. - DiCesare Designs: 'Parashell Disco' (132,000 yen) - Decorative sequined shell design. - Nuts: 'Vintage Fabric Parasol' (31,900 yen) - Handmade vintage fabric.

Artisans from Fukui Yoshigasa will provide maintenance demonstrations and repair services based on umbrella 'charts' throughout the event.