Mattel International to Release 8 New 'Minecraft' Toys in Late March, Including 'World Builder Set' and Mist-Spraying 'Ultimate Ender Dragon'

Mattel International K.K. (Headquarters: Chuo-ku, Tokyo; President: Keizo Ishii), the Japanese subsidiary of global toy leader Mattel, Inc., has announced the release of 8 new items in the 'Minecraft' toy series starting in late March. The collection includes the 'Minecraft Basic Figure World Builder Set' featuring 7 figures to recreate the game's world, the dynamic 'Ultimate Ender Dragon,' the 'Creaking' action figure with sound and light, and several 'Basic Figure Sets' with built-in gimmicks.

Key Highlights: - 'World Builder Set': A deluxe collection featuring 7 popular characters (including Steve, Creeper, Enderman, and Skeleton) for immersive storytelling and role-play. - 'Creaking' Action Figure: Realistically reproduced with light and sound effects, featuring a damage gimmick where it breaks apart when attacked. - 'Ultimate Ender Dragon': A large-scale figure that sprays mist to simulate dragon breath. The mist triggers a color-change 'battle damage' effect on the included Steve figure. - 'Basic Figure Set': Features redstone devices with interactive mechanisms like launchers to mirror in-game actions.

Product Details - World Builder Set: This collection allows fans to fully enjoy the Minecraft universe with 7 iconic characters. Each figure is approximately 8cm tall with articulated joints, encouraging imaginative play. Furthermore, the set includes a download code for in-game items, bridging the gap between digital and physical play.