Fisher-Price and Snow Brand Bean Stalk Launch 'Power of Getting Hooked' Project

Mattel International, the Japanese subsidiary of U.S.-based Mattel, and Snow Brand Bean Stalk of the Megmilk Snow Brand Group are launching the 'Power of Getting Hooked' project, themed around the importance of healthy child development.

Fisher-Price provides educational toys based on research from its Play Lab to support mental and physical development. Snow Brand Bean Stalk offers high-quality childcare products backed by over half a century of research into breast milk.

As the first phase, a survey was conducted with 710 members of the 'Mame-Comi' club who have 0-year-old children. 'Feeding' was identified as the top concern, with 85.1% of parents reporting that they worry about it at least once a week. Additionally, about 60% of parents showed interest in early education from a very young age, aiming to foster 'communication skills' and 'self-affirmation' in their children.