<Post-Event Report> Beauty and Wellness Event for "Mature Women" "Beauty Activity Festival for 50s and Beyond ~ An Experiential Beauty Event for Mature Women ~" Held, Supporting "Mature Women's Beauty Activities" with Content to Talk, Learn, and Experience

Mazeru Share Co., Ltd. (Location: Shibuya-ku, Tokyo; Representative Director: Hiroyuki Matsukura, hereinafter "Mazeru Share") successfully concluded its beauty and wellness event "Beauty Activity Festival for 50s and Beyond ~ An Experiential Beauty Event for Mature Women ~" held in Omotesando on June 18, 2026. The event attracted 153 attendees and was a great success.

Event Overview: https://prtimes.jp/main/html/rd/p/000000023.000108728.html

◆ Exclusive for Mature Women! 153 Attendees Gathered for a Beauty Event to Talk, Learn, and Experience

"Beauty Activity Festival for 50s and Beyond ~ An Experiential Beauty Event for Mature Women ~," held in Omotesando on June 18, 2026, was a beauty and wellness event targeting mature women in their 50s and 60s. It was held as a real-world event where attendees could experience firsthand, focusing on mature women who are increasingly interested in beauty and wellness in recent years.

Twelve brands from fields such as cosmetics, health foods, and body care participated in the event. Five of these brands set up booths, and their representatives directly promoted the appeal of their products to attendees. Various engaging content was available at each booth. Attendees deepened their understanding of brands and products through hands-on experiences, including makeup touch-ups and tasting sessions for drinks, and massage experiences. Popular content included the "Eye Area Care and Makeup Techniques Workshop" led by Ms. Yoko Ikeda, a specialist in impression design and head of the Skeletal Balance Research Institute, and "One-on-One Makeup Advice," as well as a special booth for quick personal color analysis by Ms. Juri Watanabe, a certified color instructor and color & cosmetics consultant.

Despite being a weekday, 153 people attended the event. Many attendees were seen picking up products they were interested in and consulting with brand representatives about their concerns, highlighting the high level of interest mature women have in beauty and wellness.

◆ Enjoyable Experience of Beauty and Wellness: Introducing Featured Content That Energized the Venue

▼ ASTALIFT / Fujifilm Healthcare Laboratory Co., Ltd. (Introduction of skincare products)

▼ MARSH FIELD / Marsh Field Co., Ltd. (Introduction of cover makeup related products)

▼ Slim Up Slim & Perfect Collagen / Asahi Group Foods, Ltd. (Introduction and tasting of beauty foods)

▼ Re.Ra.Ku / Medirom Co., Ltd. (Shoulder massage experience, Orb certification experience)

▼ O2 Craft / MIREY Moist Cleansing (Salon exclusive) / ALTHAUS (Available for general sale) / Frais Co., Ltd. (Massage experience using massage oil)

▼ <Makeup Seminar for Mature Women> "Impression Strategy to Change Perceptions with 'Skeletal Structure x Optical Illusions'" / Ms. Yoko Ikeda (Impression Design Specialist)

▼ Quick Personal Color Analysis / Ms. Juri Watanabe (Certified Color Instructor, Color & Cosmetics Consultant)

◆ <Attendee Survey> 94.2% Responded "Very Satisfied" or "Satisfied"!

The attendee survey (n=104) recorded a satisfaction rate of 94.2%, with a combined total of "Very Satisfied" (59.6%) and "Satisfied" (34.6%). Regarding future participation intentions, all respondents indicated a high expectation for continued events, with "Definitely want to participate" (85.0%) or "Want to participate depending on the content" (15.0%).

▼ Voices from Attendees ・ It was my first beauty event for women in their 50s, so it was very refreshing. ・ There were so many experiential content pieces, not just exhibits, that I felt excited for the first time in a while! ・ I learned a lot by being able to ask questions to the brand representatives about things I was curious about. ・ By hearing and touching directly, I understood the products' benefits better, and I want more products now!

◆ About Mazeru Share Co., Ltd.

Mazeru Share operates "Soft Drink," a men's beauty production company specializing in men's beauty. We manage highly beauty-conscious men interested in activities as entertainers or influencers, and in product/brand development, as KOLs (Key Opinion Leaders) and influencers. By broadly covering everything from creative production utilizing KOLs to data analysis of marketing strategies, we provide marketing tailored to client needs.

Mazeru Share Co., Ltd. Website: https://mazeru-share.jp/ Soft Drink Official Website: https://soft-drink.jp/ Men's Beauty Research Institute Official X (formerly Twitter): https://x.com/biyou_soken Men's Beauty Research Institute Official TikTok: https://www.tiktok.com/@softdrink_beauty