MBK Digital, a wholly-owned subsidiary of Mitsui & Co., has rebranded its 'Tapad' cross-device ID solution to 'Experian Digital Graph' following a global service reorganization. This platform enables 'person-based' data integration across multiple channels including CTV, desktop, and mobile. By supporting various identifiers like MAID and Universal IDs (UID2, ID5), it maintains high addressability in a post-cookie era. The service currently holds 110 million IDs in Japan.

FACT BOX

  • Source: PR TIMES
  • Category: New Product/キャンペーン
  • Organizations: Experian
  • Products / services: Experian Digital Graph / Tapad