'The Easiest CX Management Textbook' Wins Runner-up at 'Marketing Book Award 2026 Chosen by Practitioners' – Purchasers to Receive CX Management Survival Game

MCT Inc. (Shibuya, Tokyo) is pleased to announce that 'The Easiest CX Management Textbook: Rethinking Customer Experience to Become a Chosen Company,' authored by CEO Hideaki Shirane and published by the Industrial Efficiency University Press, has won the runner-up award at the 'Marketing Book Award 2026 Chosen by Practitioners' (hosted by Shoeisha).

The book has been widely supported as a practical guide that redefines customer experience (CX) not merely as a customer satisfaction tactic, but as a strategic foundation for sustainable business growth. This award was determined by votes from marketing and CX practitioners actively working to improve customer experience in the field. The author and all involved express their deepest gratitude.

To commemorate this achievement and thank readers, MCT is launching a 'Celebration and Reader Appreciation Campaign.' Ten lucky purchasers of the book during the campaign period will receive the 'CX Management Survival Game Set' (regular price: ¥9,900 including tax), an experiential learning game based on the book's content.

About the Award

The 'Marketing Book Award Chosen by Practitioners' is an award where professionals in marketing and CX fields vote for books they have actually read and found useful.

'The Easiest CX Management Textbook' received the runner-up prize for its systematic approach to positioning CX at the core of business strategy and providing practical implementation methods.

Since its release, the book has gained strong support among executives, business leaders, and CX professionals, ranking #1 for two consecutive weeks in the business (management) category at Maruzen Marunouchi Main Store (October 2–8 and October 9–15, 2025). We are deeply honored to receive direct recognition from fellow practitioners.

CX Management Survival Game CX Management Textbook

Award Commemoration & Reader Appreciation Campaign

Campaign Name: Award Commemoration – 'CX Management Survival Game' Giveaway

Period: June 16, 2026 (Tue) – July 16, 2026 (Thu)

Prize: CX Management Survival Game Set (regular price: ¥9,900 including tax)

Winners: 10 recipients

Eligibility: Individuals who purchase 'The Easiest CX Management Textbook' during the campaign period

How to Enter

STEP 1: Purchase the book during the campaign period (June 15 – July 15).

STEP 2: Take a photo of your Amazon order history or bookstore receipt.

STEP 3: Upload the proof of purchase via the application form.

Application Form: https://share-na2.hsforms.com/1ZsrW5Uk9QGiELHM2e9V5zQ1jbel

※ Winners will be notified by shipment of the prize. ※ Prize shipping is limited to Japan.

What is the 'CX Management Survival Game'? [82 Cards Capturing Common CX Challenges]

CX management cannot be mastered by reading alone. When attempting to transform an organization from a customer-centric perspective, teams face numerous obstacles such as interdepartmental conflicts, tension between short-term performance and long-term goals, and misalignment with leadership.

The 'CX Management Survival Game' is a learning tool that allows participants to simulate and experience these common real-world challenges through gameplay. By learning from the book and experiencing through the game, participants gain a deeper understanding of CX management.

Based on the content of 'The Easiest CX Management Textbook,' the game condenses common CX implementation scenarios into 82 cards. Participants can experience the challenges and rewards of CX leadership in approximately 15 minutes.

The game is used in corporate training sessions, study groups, and cross-departmental workshops, helping teams internalize CX as a shared responsibility.

【Package Contents】

- Play Kit (82 cards, game pieces, and accessories)

- Customizable game sheet data (PowerPoint format)

- Game explanation slides

- Facilitator guide

【User Testimonials】

"It was exactly what we’re experiencing in our company. I truly felt the difficulty of CX advancement and finally understood why organizational transformation is essential." (Real Estate Industry, CX Promotion Department)

"We were able to discuss CX in a fun way, aligning our team’s understanding across departments. The level of dialogue far exceeded that of traditional training." (Pharmaceutical Company, Sales Division)

Details: https://mctinc.jp/cxmgame

About the Book

Title: 'The Easiest CX Management Textbook: Rethinking Customer Experience to Become a Chosen Company'

Author: Hideaki Shirane

Publisher: Industrial Efficiency University Press

Release Date: October 2025

Price: ¥2,200 (including tax)

This book is a practical management guide that places customer experience (CX) at the heart of business strategy. Through the original 'Five Forces of CX Management' framework—'Power of Organizational Behavior,' 'Power of Design,' 'Power of Operations,' 'Power of Digital,' and 'Power of Unlearning'—it explains concrete methodologies for companies to remain consistently chosen by customers.

Details: https://mctinc.jp/cxm

Author Comment

Hideaki Shirane, CEO, MCT Inc.

We are deeply honored to receive this prestigious award, supported directly by practitioners who engage with customers every day. CX management is not just about improving customer satisfaction—it is a strategic mindset that updates the very way a company operates. We hope both the book and the game serve as valuable tools for building organizations that customers continue to choose.

About MCT Inc.

MCT Inc. is a consulting firm that supports customer value creation and business growth by focusing on human-centered design and CX management. With expertise across service design, product development, CX measurement and improvement, and organizational transformation, MCT is also Japan’s only ZMET-certified partner, specializing in deep psychological customer insight research.

【Company Overview】

Company Name: MCT Inc.

Tokyo HQ: 2-4-11 Jingumae, Shibuya-ku, Tokyo 150-0001, Daiwa Jingumae Building 1F/2F

Osaka HQ: 17F, Namba SkyO, 5-1-60 Namba, Chuo-ku, Osaka 542-0076

Representative: CEO Hideaki Shirane

URL: https://mctinc.jp/

Business Activities: CX consulting, human-centered design support, organizational transformation support