Co-Creation Workshop: 40°C Economy – Discovering Business Opportunities in the Age of Climate Change (Aug 7)

mct Inc., a company supporting business transformation and new venture creation, will host a co-creation workshop themed around climate change at Tokyo Midtown on Friday, August 7, 2026.

We are honored to invite Mr. Jun Sunokawa from the National Institute for Environmental Studies, an independent administrative institution, to share insights on Japan’s future climate outlook. Participants will also experience ideation approaches to uncover new markets (business opportunities) arising from climate-driven lifestyle changes. A networking reception for participants will be held after the event.

Program Overview

### Part 1: Input Seminar – "The Reality of Climate Change and Future Daily Life"

**Speaker**: Mr. Jun Sunokawa, National Institute for Environmental Studies

**Content**: An accessible explanation of future climate projections in Japan and their impact on daily life and consumer behavior—essential foundational knowledge for business strategy.

### Part 2: Experiential Workshop – "Designing Future Business Ideas from Climate Change"

**Content**: Based on insights from Part 1, participants will forecast lifestyles in a climate-altered future. Through hands-on activities, attendees will experience ideation techniques and practical approaches to generate innovative business concepts.

- Recommended for business professionals facing these challenges: - Seeking new business opportunities - Stuck in the process of developing new product ideas - Uncertain how to connect climate change to their company’s operations

Event Details

- **Date & Time**: Friday, August 7, 2026, 16:00 – 20:00 (including networking reception) - **Fee**: Free of charge - **Format**: In-person, on-site event - **Venue**: 5F Midtown Tower, 9-7-1 Akasaka, Minato City, Tokyo - **Organizer**: mct Inc. - **Capacity**: First-come, first-served (registration closes once capacity is reached)

How to Apply

Please complete the required information via the event website. We sincerely look forward to your participation.