Mechanocross to Lead Next-Generation Chemistry, Launching Branding Project!

Mechanocross Co., Ltd. (Headquarters: Sapporo, Hokkaido; CEO: Tomohisa Saito; hereinafter "Mechanocross") announces the launch of a corporate branding project starting in fiscal year 2026, to further strengthen resonance and co-creation with our stakeholders. Entering our third year of operation, we are accelerating business expansion and R&D for further progress. This project aims to redefine brand value, establish our culture, and strengthen communication. We are diligently working to deliver Mechanocross's cherished values in an appropriate form to everyone we have met and everyone we will meet. ◼️Revision of Vision, Tagline, and Main Copy We have formulated the following: our vision for Mechanocross's future, a tagline that elevates it to a concise statement, and a main copy to enhance appeal to customer needs. “We will bring about change to the status quo of organic synthesis that has continued for over 100 years, and spread new organic synthesis throughout society.” We believe that beyond this lies the evolution of green and innovative chemistry. Furthermore, to weave this chemical evolution and remain a leading company for the next 100 years, we will advance step by step with the words we have formulated close to our hearts. Vision "Mechanocross will bring about change to the status quo of organic synthesis that has continued for over 100 years, and spread new organic synthesis throughout society. By doing so, we will weave the evolution of greener and more innovative chemistry."

Tagline "Lead Next Chemistry"

Main Copy "If Innovating, Mechanochemical Organic Synthesis."