From 'Create and Forget' to 'Operational Digital Touchpoints': Launch of Enterprise QR Code Management Platform 'QRDX'

Media Square Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Takuya Okawa) will launch 'QRDX', an enterprise QR code management platform, on April 20, 2026.

QR codes are increasingly utilized as important digital touchpoints in corporate marketing and store operations. On the other hand, traditional QR codes were generally treated as 'disposable pathways' because their destination could not be changed once created, becoming obsolete after a campaign ends. QRDX is a service that overturns this premise and evolves QR codes into 'operational digital touchpoints' that can be used continuously. In addition to being able to change the destination URL later, it becomes possible to strategically operate a single QR code by switching the display content according to conditions such as period, day of the week, time zone, and location information.

*QR Code is a registered trademark of DENSO WAVE INCORPORATED.

Official site for the dynamic QR code management tool for corporations, 'QRDX'

Challenges in QR Code Utilization QR codes are utilized in various scenes such as stores, advertisements, products, and facility guides. However, the following challenges exist on the corporate frontlines:

- The link destination of a QR code cannot be changed once created, requiring reprinting. - QR codes become useless after a campaign ends. - The number of QR codes increases, making management complicated. - Content cannot be varied based on time zones or days of the week.

Due to these challenges, QR codes are often operated as 'disposable' tools.

Value Provided by QRDX QRDX is a platform that transforms QR codes from 'disposable' into 'managed and utilized assets'. Companies can guide users to optimal information according to the situation while maintaining the same QR code.

Making QR Codes Controllable

1. Destination of QR code can be changed later The link URL of an issued QR code can be changed later. This eliminates the need to replace printed materials, realizing cost reduction and flexible operation.

2. 'QR Planner' controls QR codes with conditional branching The 'QR Planner', the core function of QRDX, allows designing multiple pathways with a single QR code.

- Period setting: Guide to a special page only during the campaign period - Day of week setting: Display different information on weekdays and weekends - Time zone setting: Switch to an information page outside business hours - Location information: Provide information according to the user's current location

This allows QR codes to be utilized as 'pathways that change according to the situation'.

3. Management functions optimized for corporate use Provides an administration screen where multiple QR codes can be managed centrally. Management per organization or measure becomes possible, preventing dependency on individual skills.

Use Cases QRDX can be utilized for purposes such as:

[Commercial Facilities] - Distributing sale and event information - Optimizing indoor navigation

[Marketing] - Switching campaign pages - Dynamic operation of advertisements and flyers

[Store Operations] - Updating menus and guide pages - Providing information according to time zones

Representative's Comment Media Square Co., Ltd. CEO Takuya Okawa

'While QR codes are utilized by many companies, I feel that in very many cases they are 'created and forgotten'. QRDX is a service designed to continuously utilize QR codes and connect them to marketing results. We will provide it as a foundation that allows companies to more flexibly control their digital touchpoints.'

Future Goals and Expansion Media Square Co., Ltd. will continue to position QR codes as important digital touchpoints for companies, and proceed with expanding the functions of QRDX and improving service quality. By strengthening analysis functions and integration with marketing measures, we will further enhance the value of QR code utilization and support corporate DX promotion and information dissemination optimization.

Enterprise QR Code Management Platform QRDX Official Site

Enterprise QR code management platform 'QRDX' https://qrdx.jp/

Media Square Co., Ltd. Overview Established: August 31, 2006 Representative: CEO Takuya Okawa Location: Fukukyu Bldg. 8F, 1-14-6 Uchikanda, Chiyoda-ku, Tokyo Business Description: Digital promotion support business, 'SMARTCROSS', 'hanaco', 'QRDX'