Media Links to Speak at Large-Scale Online Conference "AI x Contact Center Academia 2026 Summer" on June 23rd!

Media Links Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Junji Matsumoto; hereinafter "Media Links"), a provider of the telephone AI agent "DX Denwa" and the AI agent "AIto" for automating customer support, will be speaking at a free online event hosted by Helpfeel Inc. (Headquarters: Kyoto City, Kyoto Prefecture; Representative Director/CEO: Isshu Rakusai).

Background of the Conference

With the rapid evolution of generative AI, the adoption of AI for operational efficiency in contact centers and customer support is accelerating.

However, on the other hand, an increasing number of companies are facing new challenges such as, "AI has been introduced, but inquiries are not decreasing as expected," and "FAQs and chatbots are not being fully utilized, failing to lead to improvements in CX (Customer Experience)."

This conference, "AI x Contact Center Academia 2026 Summer," will bring together companies at the forefront to thoroughly explain the practical knowledge for next-generation contact centers that aim to maximize CX by focusing on customer "self-service," rather than just using AI as a tool for efficiency.

"AI x Contact Center Academia 2026 Summer" Event Outline

Date & Time: Tuesday, June 23, 2026, 10:00 AM - 4:45 PM

Format: Online

Participation Fee: Free (Pre-registration required)

Organizer: Helpfeel Inc.

Registration URL: https://www.helpfeel.com/hf-seminar-20260623medialink

*Notes: Please note that the content of the lectures may be changed without prior notice.

＜Recommended for＞

Personnel and managers facing challenges in improving operational efficiency and reducing staffing in contact centers.

Individuals considering or promoting the practical application of AI for customer interaction.

Executives and DX promotion personnel seeking fundamental improvements in support departments.

Media Links Speaking Session Overview

Our session will address the blind spot of "insufficient knowledge management" that contact centers often fall into after AI implementation, and propose concrete methods to make both the staff and AI smarter simultaneously.

Speaking Time: 10:10 AM - 10:35 AM

Theme: "Moving Beyond 'Inquiries Don't Decrease Even With AI' ~ How to Make Contact Centers Easier by Utilizing On-site Knowledge ~"

Speaker: Ayaka Matsuda, Communication Service Division, Media Links Co., Ltd.

Lecture Content: The reason why "difficult calls" do not decrease even after AI implementation lies in the insufficient management of knowledge that trains the AI. This session will explain the "knowledge cycle" that effectively utilizes on-site knowledge to make both AI and humans smarter. We will share specific measures that achieved high accuracy rates in a demonstration experiment with Himeji City, balancing a reasonable reduction in calls with improved CX.