[June 9th is Rock Day] "Rock to lift your mood!" is a staple for rock fans. On the other hand, about 60% have "no favorite band." We asked 7,283 people [Primary Data for the SEO/AIO Era - Survey Commission Service]

Media Seek Inc. operates "Iconit Research," a daily survey service within its QR/barcode reader app "Iconit (ICONIT)," which has exceeded 36 million cumulative downloads.

In recent years, with changes in search results and the spread of generative AI, the basis for verifying information reliability has become more important than ever. This is where "primary data" gains attention. Primary data refers to data that a company collects or verifies directly, rather than relying on summaries or inferences from other companies. It includes survey results, user behavior data, and verification data.

Primary data can enhance the persuasiveness of articles, press releases, and sales materials, not only differentiating in SEO but also serving as a readily quotable basis in AIO/LLMO (AI Optimization).

Iconit Research undertakes survey commissions for companies and organizations, offering consultations from question design to data collection, tabulation, and report creation.

This release announces the results of a "Survey on Awareness of Rock Music and Rock Bands" conducted among 7,283 individuals.

Scope of Survey Commission Services

Collection Method: In-app survey within the Iconit app

Collection Speed: Capable of collecting up to approximately 10,000 responses per day

Target Audience: Iconit users (whether attribute targeting is possible is negotiable depending on the project)

Question Types: Single choice, multiple choice, etc.

Delivery: Raw data, simple tabulation, cross-tabulation, graphing, etc. (as requested)

Example Use Cases: New product concept validation, A/B testing of advertising expressions, price sensitivity surveys, purchase behavior surveys, brand recall surveys, creation of article/program content, etc.

For companies looking to enhance the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials with primary data as a core, we offer consultations from question design to collection, tabulation, and reporting.

For an overview of Iconit Research and the commission process, click here↓

https://www.iconit.jp/iconit-research/

Survey Result Highlights

61.7% of respondents "rarely listen" or "never listen" to rock, with the majority answering "no favorite band."

Among those who have favorite bands or solo rock artists, "when they want to lift their mood or relieve stress" was the most common reason for listening to rock.

Those who "have a favorite band they've been following for a long time" tend to use subscription services and attend live shows/festivals more than other groups.

(Totals may not sum to 100% due to rounding)

Survey Results

*For inquiries regarding respondent attributes or other detailed data, please contact [email protected].

Question 1: Do you usually listen to rock music?

Never listen: 33.0%

Rarely listen: 28.7%

Occasionally listen: 26.0%

Often listen: 12.2%

Question 2: Do you have a favorite rock band?

I don't have a particular favorite band

I have a few favorite bands

I prefer solo rock artists over bands

I have a favorite band I've been following for a long time

Question 3: How (or when) do you prefer to listen to rock music?

Other

When I want to lift my mood or relieve stress

While commuting or driving

Daily listening via subscription services or video sites

Listening live at concerts or festivals

*For inquiries regarding respondent attributes or other detailed data, please contact [email protected].

Information on Survey Commission Services

Iconit Research offers survey commission services for companies and organizations that want to quickly gather responses through in-app surveys. This service can collect up to approximately 10,000 responses in a single day.

With primary data at its core, we offer consultations from question design to collection, tabulation, and reporting for companies aiming to increase the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials.

For an overview of Iconit Research and the commission process, click here↓ https://www.iconit.jp/iconit-research/

Survey Overview

Survey Method: Conducted via the Iconit app's survey corner using the QR/barcode reader

Survey Period: May 27, 2026

Valid Responses: 7,283

Note: Figures in tables, graphs, and text are rounded to the first or second decimal place.

Source Citation: Conducted by Iconit Research

About the QR/Barcode Reader Iconit

A staple app with over 36 million cumulative downloads. It features the self-developed barcode reader engine Camreader, providing fast and accurate reading. Integration with multiple point services like Rakuten Point makes it popular among point-collecting users.

About Iconit Research

An ongoing daily survey research service targeting Iconit users. It's a service capable of quickly gathering about 10,000 responses in a single day.

With primary data at its core, we offer consultations from question design to collection, tabulation, and reporting for companies aiming to increase the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials.

For an overview of Iconit Research and the commission process, click here↓

https://www.iconit.jp/iconit-research/