[Co-hosted Seminar by ITmedia & Medix on July 7 (Tue)] 'Thought Leadership' Strategy to Escape Price Competition

Medix, a company supporting corporate digital marketing since the dawn of the internet, is co-hosting an online seminar with ITmedia for marketing and sales professionals in the manufacturing sector, titled 'Thought Leadership Strategy to Escape Price Competition: New Digital Marketing and Video Utilization for Manufacturing.'

This seminar will explain the 'thought leadership' strategy to overcome the difficulty of price pass-through that many manufacturers face. In the first part, participants will learn how to set unique evaluation criteria to be chosen by customers as a 'partner' and how to disseminate information strategically. The second part will introduce the latest 'interview-style video marketing' techniques, utilizing the video platform 'TechLIVE by ITmedia' to express advanced technologies that are difficult to convey through catalogs.

The seminar aims to provide practical tips for B2B marketing professionals who want to understand the structural reasons for being caught in price wars and effectively communicate their unique value.