Kyodo Nyugyo Co., Ltd. (Headquarters: Chuo Ward, Tokyo; President & CEO: Seiya Fukamatsu) will launch "Maito × Nippon Eiru Yamanashi Shine Muscat" at FamilyMart stores nationwide (excluding southern Kyushu and Okinawa regions) starting Tuesday, July 7, 2026.

"Maito × Nippon Eiru Yamanashi Shine Muscat," newly launched this time, is the latest addition to the "Nippon Eiru" brand series, developed through a collaboration among FamilyMart Co., Ltd., ZEN-NOH (National Federation of Agricultural Cooperative Associations), and Kyodo Nyugyo Co., Ltd. The series aims to support domestically produced food in Japan.

The core concepts of this series are "safety" through the use of domestically grown fruits and "food waste reduction" achieved by building direct partnerships with producers and agricultural cooperatives. Fruit farming is highly sensitive to weather conditions such as temperature, rainfall, and sunlight. In recent years, localized heavy rains, sudden strong winds, hail, and extreme summer heat have increasingly caused crop losses, leading to food waste and placing significant strain on fruit farmers. By actively utilizing fruits that would otherwise not reach the market, this initiative contributes to supporting farmers and reducing food waste.

Yamanashi Prefecture's climate, with its significant temperature differences between day and night, provides an ideal environment for maximizing grape sweetness. Yamanashi Shine Muscat grapes are often cultivated on mountain slopes, where healthy seedlings are carefully selected and optimal conditions—including soil quality, irrigation, and sun exposure—are meticulously managed down to the finest detail, unlike conventional farming methods. This careful cultivation produces grapes with a deep, rich flavor. We encourage you to experience the fragrant aroma and juicy sweetness of Yamanashi Shine Muscat through this new beverage.

[Product Overview]

Product Name: Maito × Nippon Eiru Yamanashi Shine Muscat

Category: Non-alcoholic beverage

Volume: 500ml

Storage Instructions: Keep refrigerated (below 10°C)

Energy Content: 60kcal per 200ml

Availability: FamilyMart stores nationwide (excluding southern Kyushu and Okinawa regions) (approx. 15,600 stores)

※ Some stores may not carry this product

Price: 149 yen (tax included)

Release Date: Tuesday, July 7, 2026

[About Kyodo Nyugyo Co., Ltd.]

Founded in Nagano Prefecture in December 1953 with the mission of creating a new dairy farming business that walks hand-in-hand with producers, Kyodo Nyugyo became part of the ZEN-NOH Group in June 2022. Since its founding, the company has upheld "coexistence between dairy farming and the dairy industry" as its management philosophy, using fresh milk produced daily by dedicated dairy farmers as raw material. Committed to deliciousness, the company continuously pursues improvements in production techniques and research and development. In Nagano Prefecture, the company's birthplace, in-house veterinary staff continue to provide meticulous, personalized care to support high-quality milk production and sustainable dairy farming operations—an initiative unique to Kyodo Nyugyo. Through beloved product brands like "Maito" and the "Nokyo" brand that carries farmers' dedication, the company aims to become a brand cherished by both producers and consumers, guided by the concept "Enhancing Nature's Brilliance with Deliciousness."

Customer Inquiries

Kyodo Nyugyo Co., Ltd. Customer Service Center: 0120-369817 ("Miruku Hai-na") Hours: 9:00–17:00

https://www.meito.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 新商品