Japanese AR Sports 'HADO' Hosts 'HADO EUROPEAN CHAMPIONSHIP' in Antalya, Turkey

The HADO European Championship, an AR sports tournament organized by Meleap Inc. (HQ: Tokyo; CEO: Hiroshi Fukuda), was held on May 16, 2026, in Antalya, Turkey.

Nine countries participated in the tournament: Turkey, Spain, England, Wales, Greece, France, Cyprus, Belgium, and Morocco. National teams gathered to compete in high-stakes, intense matches.

[Results] Winner: England Runner-up: Turkey Third Place: Spain

In the final match between England and Turkey, both teams demonstrated high levels of concentration and coordination, resulting in a tense game until the very end. England secured the victory with superior judgment and scoring ability. Host country Turkey also performed well, achieving second place with strong local support, which showcased the high level of HADO competition within the country. Spain placed third.

In Turkey, the host country, HADO is recognized as an official sport by the Turkish University Sports Federation (TÜSF) and is included in the 'Ünilig' university sports league. The adoption and utilization of HADO are spreading rapidly, especially among universities, where intercollegiate competitions have gained significant popularity. HADO is characterized by the importance of strategy, judgment, and teamwork in determining winners, and the ease of playing in mixed-gender teams is one of the reasons for its widespread support.

Looking ahead, Meleap intends to continue expanding HADO across global markets, including Asia, Europe, the Middle East, and North America, focusing on competitive sports, education, and entertainment. The company plans to host more international tournaments, revitalize regional leagues, and expand adoption within educational institutions to develop HADO into a new global sports culture.