【Event Report】17 Leading Domestic and International Companies Take the Stage on 'Co-Creating with AI to Realize In-House Organizations'

Members Corporation (Headquarters: Chuo-ku, Tokyo; President & CEO: Akihiko Takano; TSE Prime: 2130; hereinafter 'Members'), a digital implementation partner for DX initiatives, held the 'DX Leaders Conference 2026' on Friday, June 12, 2026.

Under the theme 'Co-Creating with AI to Realize In-House Organizations,' DX leaders from major domestic and international companies—including NTT Docomo, Ajinomoto, Mori Building, Mizuho Financial Group, Nippon Ham, Toyota Connected, and Waymo, Google—took the stage. Each session shared real-world case studies on AI utilization, agile development, data utilization, CX (customer experience) enhancement, and building in-house organizations.

Session Highlights (Partial)

'Internal DX is a new business targeting internal users'—NTT Docomo presents a process for overcoming organizational barriers typical of large enterprises and achieving results through autonomous in-house teams

Session Title

The Path to Results in Internal DX within Large Organizations: The Gritty Practice of NTT Docomo's R&D In-House Organization

Speaker

Yuki Atsukawa, Head of Urban Design Technology Development, Cross-Tech Development Department, R&D Innovation Division, NTT Docomo, Inc.

Atsukawa introduced the process of building autonomous in-house organizations and advancing DX within large-scale organizations. He stated, 'Internal DX is a new business targeting internal users,' emphasizing an approach that treats internal users as customers rather than imposing systems. He presented strategies such as 'reverse-engineered storytelling' and a 'top-down × bottom-up dual strategy,' and explained the importance of continuous improvement even after development completion.

(Yuki Atsukawa, NTT Docomo, Inc.)

Saving 300 hours annually with AI, even without programming experience—Ajinomoto explains how an 'in-house team of a few full-stack talents' enables AI-driven development and new venture creation

Session Title

Learning from Ajinomoto's New Ventures: In-House Organization for Digital Talent Development and AI-Driven Development

Speakers

Ryosuke Takagi, Manager, Advanced IT Group, DX Promotion Department, Ajinomoto Co., Inc.

Takeshi Kamio, Senior Executive Officer, Group Executive Officer, and Head of Digital Services Development Division, Members Corporation

They explained the concept of an 'in-house team of a few full-stack talents,' which emerged from the experience that large organizations composed of domain experts often fail to maintain effective improvement cycles. They shared a case where a non-programming DX team member used AI to achieve an annual workload reduction of 300 hours. They also discussed how AI expands individual potential, enabling everyone with ambition to challenge new ventures—an organizational model suited for the AI era.

(Ryosuke Takagi, Ajinomoto Co., Inc.) (Takeshi Kamio, Members Corporation)

'Core areas requiring deep business understanding should be internalized'—Mori Building's DX strategy to connect the physical and digital worlds, aiming to transition from co-piloting to self-driving

Session Title

Mori Building's Challenge: Enriching 'Hills Life' Through DX and Internalizing Core Areas

Speakers

Toshiyuki Nakajima, Section Chief, Wellness Promotion Department, Azabudai Hills Operation Promotion Office (concurrently Section Chief, Hills Network Promotion Group, TM Marketing & Communications Department, Town Management Division), Mori Building Co., Ltd.

Manabu Shojima, President, Members Data Adventure Company, Members Corporation

They introduced initiatives to enhance service quality by building the 'Hills Network,' which integrates customer IDs and data from various facilities, centered on Hills ID and the Hills app. Regarding data analysis, they shared a strategy of 'prioritizing internalization in areas where deep business understanding is crucial, while outsourcing and using AI for highly specialized but sporadic tasks.' With Members' co-piloting support, they emphasized a gradual transition to self-sufficiency rather than full internalization from the start.

(Toshiyuki Nakajima, Mori Building Co., Ltd.) (Manabu Shojima, Members Corporation)

The essence of DX shifts from 'tools' to 'transformation'—A keynote session where a CDTO with a human resources background reveals the secrets of change management to break free from external dependency and advance internalization in large organizations

Session Title

Change Management for 'Reclaiming Control of DX': A CDTO from Mizuho FG's HR Division Speaks Out

Speakers

Nobuhiro Uenoyama, Executive Managing Officer, Group CDTO, Mizuho Financial Group, Inc.

Akihiko Takano, President & CEO, Members Corporation

At the beginning, based on a survey by Members, they shared the current state of DX advancement in major enterprises, including 'challenges of outsourcing and the dilemma of internalization.' Building on this, Uenoyama, who transitioned from HR to CDTO, challenged the audience by stating that the essence of DX is shifting from 'a discussion about tools' to 'a discussion about transformation.' He emphasized the importance of executive commitment, empowered leaders, and change management that unlocks mental blocks.

(Nobuhiro Uenoyama, Mizuho Financial Group, Inc.) (Akihiko Takano, Members Corporation)

Structuring 'unstructured data' such as experience and field knowledge with AI—Nippon Ham discusses a data strategy that elevates tacit knowledge into competitive advantage and the value of Members' 'as-if-an-employee' co-piloting approach that deeply integrates into the field

Session Title

The Key to AI and Data Utilization Lies in 'Unstructured Data'—Nippon Ham's AI-Era Decision Making

Speaker

Kotaro Michikusa, Leader, IT & DX Promotion Department, Nippon Ham Co., Ltd.

He explained the 'context engineering' strategy, which uses AI to structure internal tacit knowledge and enhance decision-making. He also discussed the importance of enabling AI to understand business context, introduced examples of automated conversion of daily reports, and emphasized the value of Members' 'as-if-an-employee' co-piloting support—deeply embedded in their own operations—over simple outsourcing during the development process.

(Kotaro Michikusa, Nippon Ham Co., Ltd.)

Outcomes are not just reduction metrics, but 'behavioral changes in employees and customers'—Toyota Connected shares its journey of building a flexible in-house organization and advancing AX after two years of trial and error

Session Title

The Current State of an Evolving AX Promotion Organization—Toyota Connected's Approach to Changing Field Operations with AI

Speaker

Shota Kawamura, Executive AI Director, AX General Affairs Group, AX Headquarters, BR AX Digital Trust Promotion Department, Toyota Connected Co., Ltd.

He explained the current state of in-house systems and development methods aimed at changing field operations, overcoming the barriers to company-wide AX implementation. Kawamura defined the outcome of AX promotion as 'changes in employees' and customers' attitudes and behaviors,' introduced 'AX Training' to improve internal literacy, and discussed the importance of a flexible in-house organization that adapts to external changes, tailored to each company's structure and phase.

(Shota Kawamura, Toyota Connected Co., Ltd.)

'Design for human understanding and judgment, not for machines'—A global keynote by Waymo, Google designers unraveling the principles of human-centered AI experience design through examples from Fitbit and autonomous driving

Session Title

Google・Waymo