What are the features of the new product?

It is cut to a thickness of 5 cm and soaked thoroughly in a more egg mixture than usual. After being grilled on an iron plate, it is baked twice using a cast iron skillet and an oven to achieve a crispy exterior and a soft, creamy interior.

How much does it cost?

It costs 1,900 yen including tax.

It is sold exclusively at three stores: Omotesando, Roppongi, and Futako Tamagawa.

What is the special syrup?

It is a MERCER special maple butter syrup that spreads a sweet and rich aroma, made with 100% Hokkaido butter, 100% pure Canadian maple, and additive-free brown sugar.

What kind of establishment is MERCER BRUNCH?

It is a brunch specialty store focusing on freshly baked French toast, with a style that evokes an urban resort and a casual, open atmosphere inspired by NY restaurants.

Drenched in Maple Butter! MERCER BRUNCH Launches 5cm Thick Brioche French Toast

Published May 25, 2026 7:00 PM ・ Updated Jun 14, 2026 7:30 AM ・ 3 min read ・ Source: PR TIMES

MERCER OFFICE has released an upgraded version of its signature brioche French toast, which has sold 5 million units to date, at three selected locations.

MERCER OFFICE, which operates cafes and restaurants in Ebisu, Omotesando, Roppongi, and Ginza, has launched a new product, 'Extra Thick Brioche French Toast with MERCER's Special Maple Butter Syrup,' at three selected 'MERCER BRUNCH' restaurants: Omotesando, Roppongi, and Futako-Tamagawa.

This dish elevates the signature menu item of the popular brunch specialty store 'MERCER BRUNCH.'

[Product Features] - Luxuriously cut to a thickness of 5cm. - Soaked thoroughly in 1.5 times the standard amount of egg mixture for a moist, rich flavor to the center. - A double-baking process, using a cast-iron skillet and an oven after searing on a griddle, creates a crisp exterior and a 'melt-in-your-mouth' interior. - Finished with creamy whipped butter made from 100% Hokkaido butter and drenched in 'MERCER's Special Maple Butter Syrup,' a blend of 100% Hokkaido butter, 100% Canadian pure maple syrup, and additive-free brown sugar.

[Product Overview] - Product Name: Extra Thick Brioche French Toast with MERCER's Special Maple Butter Syrup - Price: 1,900 JPY (tax included)

'MERCER BRUNCH' is a specialty brunch store known for its fresh French toast, offering NY-style brunch menus in an urban resort setting.

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Source: PR TIMES
Category: New Product

Drenched in Maple Butter! MERCER BRUNCH Launches 5cm Thick Brioche French Toast

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