Messika Announces 2026 Summer Campaign Featuring Jules Koundé

Messika Announces 2026 Summer Campaign Featuring Jules Koundé

Messika will bring color to the 2026 summer season through a new digital campaign featuring Jules Koundé.

The visuals, shot in Barcelona, are set in a sun-drenched contemporary villa overlooking the city. Photographer duo Louise & Marie Sørensen capture Jules Koundé, defender for the French national football team, alongside models Sydney X and Avishag Abarjel, portraying a refined, summery aesthetic.

PURE POP INTENSITY

The protagonist of the 2026 summer campaign is vibrant color.

Electric turquoise, crimson red, sunshine yellow, and the signature purple of Messika.

Inspired by the free and bold spirit of the 1980s, this campaign sees colors pulsating with energy, further accentuating the brilliance of the jewelry.

Within a vivid color palette and architectural space in harmony, diamonds shine like light itself.

"I grew up in the 1980s. I still vividly remember models wearing oversized chains, radiating confidence. Life itself felt like living in a world wrapped in vivid colors.

For this campaign, we express that era’s energy in a contemporary way. We’ve crafted a world rich in contrast, bold, and slightly sensual."

Valérie Messika

Founder & Artistic Director

VANGUARD CAST

This season’s campaign features Jules Koundé, French national team defender and FC Barcelona player.

Effortlessly breaking fashion conventions both on and off the pitch, Jules embodies Messika’s avant-garde elegance against the backdrop of Barcelona, his home base.

Joining as new faces, Sydney and Avishag bring distinct energies—Sydney evokes the minimalist sophistication of Carolyn Bessette. Their strong individual presences converge to create visuals where personality truly shines.

"Jules embodies what I find especially compelling in sports. He is a true champion, yet deeply committed to his personal style and image. This unexpected combination—athletic excellence fused with personal style—deeply resonates with the spirit of Messika."

Valérie Messika

STYLING SIGNATURE

Jewelry styling is equally bold and confident.

Pieces are layered and worn in multiple combinations. Pinky rings make a signature statement, while earrings add bold accents to the ears.

No piece is worn modestly; every choice carries clear intention.

The iconic 'Move' collection brings fluid motion and dynamism to every look, while the architectural purity of 'Moderniste' echoes the clean lines of the villa.

"What I love most about jewelry is how one piece resonates with another. This season, we’ve pushed this idea to its limit—real mixing, real layering, real everyday life.

And the pinky ring carries the most personal message. My grandmother wore a pinky ring, and I still remember the gesture of her hands. A pinky ring is an affirmation of self—intimate and genderless."

Valérie Messika

On Sydney and Avishag’s hands, 'Move Uno' sparkles in the summer sunlight, a single diamond on the pinky catching the light.

'Move Noa' gracefully wraps around the wrist, its beauty highlighted by light reflections.

Styling then gains even more volume.

'My Move' radiates vibrant presence through color, while 'So Move' responds with graphic weight.

In Jules’ self-styled look, jewelry layering becomes even more pronounced. 'Moderniste' elevates gold like sculpture, 'Move Titanium' expresses strength through precious materials, and 'Groove' powerfully embraces the skin with yellow gold links featuring full pavé setting and mirror polish.

This is the aesthetic of Messika—a summer without end.

TACTILE STILL LIFES

Alongside the main campaign, a special visual series by photographer Jean Marcues will be released.

Through close-ups and still lifes, the series captures the texture, brilliance, and beautiful harmony with summer light inherent in Messika’s jewelry.

Jean Marcues’ unique post-processing and reinterpretation elevate the images into a graphic, artistic universe.

Vivid color blocking, sun-kissed skin, and dazzling diamond sparkle.

This series more vividly expresses the 2026 summer season’s styling code: 'layering'.

Starting with pinky rings, multiple rings are stacked across fingers, while necklaces, bracelets, and ear cuffs are freely combined.

A summer style unique to Messika—celebrating richness and free self-expression. Iconic jewelry doesn’t stand alone; its charm intensifies through layering.

GEOMETRIC VITRINES

The world of the 2026 summer campaign will also extend to window displays in Messika boutiques worldwide.

Inspired by painter Piet Mondrian’s grid compositions, bold primary colors divide the vitrines, creating a rhythmic structure that lifts the jewelry into bold, geometric spaces.

About Messika

Messika is a Paris-based jewelry maison founded in 2005 by Valérie Messika. By giving diamonds movement and free sparkle, the brand redefines modern jewelry. With decades of experience in diamonds since the 1970s, Valérie Messika creates modern pieces unique to the brand. Iconic collections include 'Move' and 'Bracelet'