MetLife Japan to Progressively Introduce New Brand Design

MetLife Insurance K.K. (Representative Executive Officer, Chairman, President and CEO: Dirk Osteen) will progressively introduce a new design system that shapes its brand, including the brand logo, colors, and icons. This is to clearly communicate its stance as a partner that stays close to each customer's life and walks towards a more confident future.

Our company has built relationships with customers based on trust and expertise. With the introduction of this new brand design, taking into account the changing social environment, customer lifestyles, and values, we aim to execute our purpose, 'Always with you, building a more confident future,' as an even more valuable experience, fostering deeper empathy and connection.

This philosophy is also reflected in the design of products, services, and digital experiences, such as the integrated solution '360Future'. We are making efforts to communicate the value we provide to customers and our company's stance more clearly.

Under the belief of wanting to be a partner that stays close to customers' lives in Japan, we have built trust through the quality of our insurance products and our daily initiatives. Through this brand refresh, we will evolve into a brand that feels even more familiar and accessible.

New Brand Design The symbol part of the brand logo forms the 'M' of MetLife, visually expressing our stance of staying close to each individual customer's life. From sales and call centers to the website, various communications, and events, we aim to enhance the quality of the experience at all touchpoints between customers and our company, striving to remain a familiar and trusted presence.

- New Brand Logo While using blue, which evokes a sense of trust, as the base color, it employs a color palette including green, which represents positivity and growth, to express a sense of security and approachability.

- Official Website Image

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About MetLife Japan MetLife Japan commenced operations in 1973 as the first foreign-affiliated life insurance company in Japan. Currently, as the Japanese subsidiary of US MetLife, one of the world's leading life insurance group companies, we constantly stay close to our customers and help them choose the optimal coverage. Through diverse sales channels, we strive to provide innovative products capable of covering a wide range of risks for both individual and corporate customers. htt