MetLife Insurance K.K. (Dirk Ostijn, Representative Executive Officer, Chairman, President and CEO; hereinafter 'MetLife Japan') announced that on June 22, 2026 (Monday), it will partner with Tachikawa Athletic FC (Representative Director: Akira Minamoto), a member of the top-tier Futsal league, MetLife F-League (hereinafter 'F-League'), to launch the 'Athre All-School Cheering Project supported by MetLife Japan.' The project will invite approximately 1,000 elementary school students in Tachikawa City to observe an official F-League match.
This initiative is the first of a series of co-creation projects promoted alongside the F-League, aimed at creating opportunities for clubs, local communities, and children to connect, starting in Tachikawa.
Background and Purpose
Under its purpose, 'Always with you. Building a more confident future,' MetLife Japan seeks to realize a society where people can move forward with confidence. In the second year of its partnership with the F-League, MetLife is moving beyond general league support to advance 'co-creation projects' designed and implemented in collaboration with individual clubs and local regions.
As part of these efforts, this project collaborates with locally-rooted clubs to provide children with opportunities to learn and be inspired through sports. By planning and executing this initiative in Tachikawa alongside the club, the goal is to help children feel the presence of a top-tier sports club in their neighborhood and foster local attachment and pride.
Key Activities (Planned)
1. All-School Invitation and Group Spectating All students from Tachikawa Municipal Eighth Elementary School and Tachikawa Municipal Wakabadai Elementary School will attend a home game at Arena Tachikawa Tachihi as part of their school activities. After the match, students will have the opportunity to interact with players. Through programs that allow students to experience the intensity and unity of a live professional match, the project aims to make the presence of a top-tier sports club feel familiar. It also serves as a gateway to interest in futsal and other sports.
2. Mini Presentation by MetLife Japan MetLife Japan values 'Confidence' as a key element of its purpose. The project will include a presentation aimed at conveying this concept to children in an easily understandable way.
3. Educational Material Distribution Children will be provided with educational materials (picture books) co-produced by MetLife. These materials are themed around 'Confidence' and 'The power to take on challenges,' helping children develop a positive mindset.
4. Half-time Cheering Practice During half-time, a participatory event led by a DJ will involve all invited students in the stands, practicing cheering in unison. By experiencing the calls and rhythms used in actual games, students will engage with the unique cheering culture and the sense of unity of professional sports.
Project Overview
Project Name: Athre All-School Cheering Project supported by MetLife Japan Date: June 22, 2026 (Mon), Doors open 10:30 / Kick-off 12:00 Venue: Arena Tachikawa Tachihi (500-4 Izumi-cho, Tachikawa City, Tokyo) Target: All students of Tachikawa Municipal Eighth Elementary School and Tachikawa Municipal Wakabadai Elementary School Featured Match: MetLife F-League 2026-27 Div.1 Round 4 vs. Boaluz Nagano
About Co-creation Projects The co-creation projects promoted by MetLife Japan and the F-League involve local communities, clubs, and businesses working together to create educational and developmental opportunities for children. These projects leverage local characteristics to address social issues and promote regional revitalization through sports.
FACT BOX
- Source: PR TIMES
- Category: Event