Diesel and Tinder announce 'For Successful Loving,' a creative partnership celebrating Pride 2026. Through a capsule collection and campaign, this project powerfully communicates the essence of Diesel and Tinder's values and identity: freedom of expression, sexuality, individuality, and inclusivity for the LGBTQIA+ community. Reinterpreting Diesel's manifesto 'For Successful Living,' the message 'For Successful Loving' reconstructs Diesel's spirit of bold self-expression through the lens of Tinder's symbolism of attraction, intimacy, and connection. As part of Pride Month support, separate from the capsule collection, Diesel, through the OTB Foundation, and Tinder each contributed $100,000, totaling a $200,000 donation to Outright International. This donation will be used to support international comprehensive solutions for LGBTQIA+ individuals, focusing on economic stability, socioeconomic growth, and employment opportunities.

FACT BOX

  • Source: PR TIMES
  • Category: collaboration
  • Organizations: DIESEL / Tinder / Outright International