Nico Nico Rent-a-Car (operated by Rentas Co., Ltd.; store development by MIC Co., Ltd.) opened 7 new locations in May 2026, bringing the total number of stores nationwide to 1,438. The company offers a business model that allows for easy entry from other industries, providing end-to-end support from vehicle procurement before opening to profit maximization programs after opening. Since 90% of customer acquisition is automated, stable income can be expected without special know-how. Additionally, the proprietary 'NICOLAS' management system streamlines store operations such as reservations, vehicle management, and document creation. Currently, rental frequency is up 110% year-on-year and the number of members is up 118%, showing continued growth. The company is also holding franchise business information sessions for companies considering entering the car rental business.
FACT BOX
- Source: PR TIMES
- Category: business_expansion