MicroAd Taiwan, Ltd. (Headquarters: Taipei City, Chairman: Hayato Maruki), a local subsidiary of MicroAd Inc. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Kenta Watanabe), has established a strategic partnership with Zhi Ke Waves Innovation Co., Ltd. (Smart Section TW), the Taiwan subsidiary of Smart Section Inc. (Headquarters: Taipei City, Chairman: Shohei Umimoto), a company renowned for its expertise in corporate promotions using vertical short-form videos on social media platforms.

By combining their respective strengths, the two companies will enhance support systems for Japanese companies seeking overseas expansion and product sales growth, as well as inbound marketing targeting foreign tourists visiting Japan. Support will initially launch in Taiwan and expand across Asia.

Through viral short-video campaigns on major social media platforms, the partnership aims to boost overseas demand for Japanese products while simultaneously increasing awareness of domestic retail stores and driving tourist footfall and in-store product purchases during visits to Japan.

About Smart Section Group

Smart Section Group is a global marketing company centered on SNS short-video marketing. It offers end-to-end services including short-video marketing, influencer marketing, creative production, overseas sales support, and distribution agency services.

Its proprietary D2C brand, "Smart Cosme," achieved cumulative sales of over 200,000 units within eight months of launch. The brand is now available in over 5,000 drugstores and variety shops across Japan and five other Asian countries.

Leveraging both its experience as a product developer and marketer, Smart Section Group applies its internally cultivated expertise to support clients’ overseas expansion and sales growth. The group currently operates in Taiwan, Hong Kong, Malaysia, and Singapore.

Background and Objectives of the Partnership

In today’s Asian markets, including Taiwan, the importance of social media word-of-mouth and video content has grown significantly beyond traditional digital marketing strategies, increasingly influencing consumer purchasing behavior.

MicroAd Taiwan possesses deep expertise in digital marketing for overseas markets, particularly in Taiwan, along with strong local networks and extensive knowledge in inbound marketing for Japanese-bound tourists. Meanwhile, Smart Section has a proven track record in creating emotionally resonant short-form video content on platforms such as TikTok and Instagram across Asia, effectively driving consumer awareness and conversion.

This partnership aims to go beyond conventional digital marketing by offering integrated services to strengthen Japanese companies’ sales in Taiwan and enhance promotional support for inbound tourism.

Key Initiatives Under the Partnership

The partnership will ensure that brand awareness generated through Smart Section Group’s SNS short-video marketing is not fleeting. By integrating MicroAd Taiwan’s digital marketing expertise, awareness will be converted into actual sales at retail outlets in Taiwan and duty-free shops in Japan.

Furthermore, leveraging Smart Section Group’s distribution agency capabilities, the collaboration will provide end-to-end support—from awareness generation to channel development and sales expansion—accelerating consumer purchasing behavior both domestically and internationally.

・Support for Overseas Expansion and Sales Growth

High-quality short-form video content featuring product reviews and recommendations will be distributed on major platforms such as TikTok and Instagram to drive consumer demand and in-store product requests at local retail locations. This approach aims to create sustained demand and increase market share within local distribution networks. Additionally, Smart Section Group will act as a sales agent, supporting product distribution and channel development for seamless market entry.

・Inbound Marketing Support and Retail Store Visit Promotion

Short videos showcasing actual in-store experiences at Japanese retail locations will be created and promoted to overseas audiences to increase awareness of duty-free and retail stores in Japan. This will encourage smoother visitation and purchasing during trips to Japan, while also highlighting the appeal of specific products on store shelves. The initiative aims to achieve both effective customer attraction and brand-specific product purchases in a seamless manner.

MicroAd Taiwan will continue to collaborate with various partner companies to strengthen comprehensive marketing support for Japanese businesses’ overseas expansion and inbound promotional activities.

Overview of MicroAd Inc.

Company Name: MicroAd Inc. Representative: President and CEO Kenta Watanabe Headquarters: 13F Shibuya Info Tower, 20-1 Sakuragaokacho, Shibuya-ku, Tokyo Business: Data platform services URL: http://www.microad.co.jp/

Overview of MicroAd Taiwan, Ltd.

Company Name: MicroAd Taiwan, Ltd. (Taiwan Wei Gao Co., Ltd.) Representative: Chairman and General Manager Hayato Maruki Location: 15F, No. 32, Section 3, Bade Road, Songshan District, Taipei City Business: Internet advertising agency, proprietary ad platform, media operations, inbound/outbound marketing URL: https://microad.tw/

Overview of Smart Section Inc.

Company Name: Smart Section Inc. Representative: CEO Shohei Umimoto Location: 5F, Coel Shibuya Nitchome, 2-3-5 Shibuya, Shibuya-ku, Tokyo Business: SNS short-video marketing, global marketing, influencer marketing, creative production, manufacturing (Smart Cosme), overseas sales agency URL: https://www.smart-section.com/

Overview of Smart Section TW (Zhi Ke Waves Innovation Co., Ltd.)

Company Name: Zhi Ke Waves Innovation Co., Ltd. (Smart Section TW) Representative: Chairman Shohei Umimoto Location: Taipei City, Taiwan Business: SNS short-video marketing, influencer marketing, global marketing, overseas sales support URL: https://smart-section.tw/

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  • Source: PR TIMES
  • Category: Partnership