Giant "Rhythm Game" Event "MINTIA Refresh Beat" Where You Can Experience Full-Body Refreshment to Be Held April 30 - May 3

Asahi Group Foods Co., Ltd. (Headquarters: Tokyo, President: Hiroshi Kawahara) will hold "MINTIA Refresh Beat," a giant "rhythm game" (*1) event where participants can experience full-body refreshment, as a PR initiative for its "MINTIA" brand. The event will take place from April 30 to May 3 at "Tokyo Midtown." In conjunction with the event, an online game will also be distributed. *1 A game where you press buttons in time with the rhythm, scrolling notes, or objects while listening to music.

The company aims to emphasize that by consuming "MINTIA" during periods when people are prone to stress, such as environmental changes or seasonal transitions, they can refresh anytime, anywhere, and instantly, maintaining a consistently light feeling.

**About the Giant "Rhythm Game" Event "MINTIA Refresh Beat"** Characters named "Micro Stressors," representing small everyday stresses, will appear one after another on a giant MINTIA-shaped game screen. Players press buttons in time with the rhythm of "I WANT YOU BACK" playing at the venue, and the "Micro Stressors" will be refreshed and disappear, accumulating a refresh gauge (points).

[Event Outline] ■Event Name: MINTIA Refresh Beat ■Date & Time: April 30 (Thu) 16:00-19:30, May 1 (Fri) - May 3 (Sun) 11:00-19:30 ■Venue & Address: Tokyo Midtown B1F Atrium (9-7-2 Akasaka, Minato-ku)

**About the Online Game "MINTIA Refresh Beat"** This is an online game that can be enjoyed on smartphones and computers. Even those who could not participate in the event can easily enjoy the game. https://www.mintia.jp/refreshbeat/

**About the "MINTIA" Brand** The "MINTIA" brand, which holds the No. 1 sales amount in the tablet confectionery market (*2), offers a diverse product lineup meticulously crafted for deliciousness, texture, and packaging as a tablet candy. There are many moments throughout the day when refreshment is needed, and consuming "MINTIA" at such times allows one to refresh anytime, anywhere, and instantly, maintaining a consistently light feeling. The "MINTIA" brand will continue to contribute to people's "mental well-being" through refreshment. Recognized for its value as a mint tablet that provides instant refreshment anytime, anywhere, allowing people to always feel light, its sales performance in 2025 reached 26.1 billion yen (115% year-on-year), achieving record-high sales significantly exceeding pre-COVID-19 levels. In 2026, the 30th anniversary of its launch, the "MINTIA" brand will further emphasize its unique brand value through new value proposals with new products, strengthening core values, and communication measures such as TV commercials and PR events. *2 Intage SRI+/Candy (tablet confectionery) market, January 2025 - December 2025, cumulative sales amount.

**"MINTIA" Brand Website**: https://www.mintia.jp/