When is the release date for 'J-CRAFT TRIP Yamagata Prefecture Sato Nishiki Cherry Sour'?

It is on June 2, 2026 (Tuesday).

What are the features of this product?

It uses juice from 'Sato Nishiki' cherries produced in Yamagata Prefecture, and its taste is characterized by the freshness and juiciness of Sato Nishiki cherries.

What is the concept behind the package design?

The design is based on the cover pattern of the guidebook 'Kotorippu Yamagata (Yonezawa, Tsuruoka, Sakata)' with the hope of inspiring a trip to Yamagata Prefecture.

What is the alcohol content and volume?

The alcohol content is 3%, and the volume is 350ml.

What is the 'J-CRAFT TRIP' brand?

It is a brand that aims to deliver the deliciousness of fruits produced in various regions of Japan and the relaxing 'travel' mood with the concept of 'a shochu that makes you want to travel'.

Mitsubishi Shokuhin Launches 'J-CRAFT TRIP Yamagata Sato Nishiki Cherry Sour' in Collaboration with 'Co-Trip' Travel Guide

Published May 27, 2026 10:00 AM ・ Updated Jun 14, 2026 7:21 AM ・ 3 min read ・ Source: PR TIMES

Mitsubishi Shokuhin will launch a new chuhai (shochu cocktail), 'J-CRAFT TRIP Yamagata Sato Nishiki Cherry Sour,' across Japan on June 2, 2026, featuring fruit juice from premium Yamagata cherries and a design based on the popular 'Co-Trip' travel guide.

Mitsubishi Shokuhin Co., Ltd. announced that starting Tuesday, June 2, it will launch the 'Yamagata Sato Nishiki Cherry Sour' chuhai, created in collaboration with 'Co-Trip,' the popular travel guide book series by Shobunsha Publications, Inc.

'J-CRAFT TRIP' is a brand built on the concept of 'chuhai that makes you want to travel,' delivering the deliciousness of fruits grown across Japan and a relaxing, travel-like experience. This ninth collaboration with 'Co-Trip'—a travel media brand that 'delivers small happiness to travelers'—features cherry flavor. The Yamagata Sato Nishiki Cherry Sour uses premium 'Sato Nishiki' cherries from Yamagata Prefecture. The taste recreates the fresh fruitiness and delicate juiciness of Sato Nishiki. Furthermore, hoping this sour will act as an incentive to travel to Yamagata, the packaging is designed based on the cover of the 'Co-Trip Yamagata (Yonezawa, Tsuruoka, Sakata)' guidebook.

About Sato Nishiki: Born in 1912 (Taisho 1) in Higashine City, Yamagata Prefecture, after more than 10 years of development by Eisuke Sato, this is Japan’s representative cherry variety. It is characterized by a perfect harmony of intense sweetness and balanced acidity, with abundant juice and a refined, juicy texture. Due to its high quality, it is known as the 'King of Cherries.'

Product Overview: - Product Name: J-CRAFT TRIP Yamagata Sato Nishiki Cherry Sour - Release Date: Tuesday, June 2, 2026 - Sales Area: Nationwide - Alcohol Content: 3% - Volume: 350ml - Suggested Retail Price: OPEN

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Source: PR TIMES
Category: New Product

Mitsubishi Shokuhin Launches 'J-CRAFT TRIP Yamagata Sato Nishiki Cherry Sour' in Collaboration with 'Co-Trip' Travel Guide

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