Participatory Charity Event "HAPPY SMILE for TANABATA" Held, Spreading Smiles with Handmade Wish Strips

Mitsui Fudosan Hotel Management (Headquarters: Chuo-ku, Tokyo) is collaborating with the General Incorporated Association Group Happy Smile to hold a participatory Tanabata charity event, "HAPPY SMILE for TANABATA," at 38 facilities nationwide, including "The Celestine Hotels," "Mitsui Garden Hotels," "sequence," and "MGH Mitsui Garden Hotel Taipei Zhongxiao," starting Saturday, June 20, 2026. Please experience the charm of Tanabata at our hotels this summer.

HAPPY SMILE for TANABATA Event Overview

This event offers a participatory Tanabata experience where guests can write their wishes on strips lovingly crafted by individuals with disabilities and decorate them on bamboo branches set up within the hotel premises.

Furthermore, during the event period, charity boxes will be placed at each domestic facility, and donations received will be contributed to the General Incorporated Association Group Happy Smile.

【Event Period】 Saturday, June 20, 2026 – Tuesday, July 7, 2026

【Participating Facilities】 Domestic: A total of 37 locations including "The Celestine Hotels," "Mitsui Garden Hotels," and "sequence."

Overseas: 1 location, "MGH Mitsui Garden Hotel Taipei Zhongxiao."

<The Celestine Hotels>

Hotel The Celestine Ginza

Hotel The Celestine Tokyo Shiba

Hotel The Celestine Kyoto Gion

<Mitsui Garden Hotels>

31 facilities nationwide

1 facility in Taiwan

Scene of wish strip production

<sequence>

sequence MIYASHITA PARK

sequence SUIDOBASHI

sequence KYOTO GOJO

【Cooperation】

General Incorporated Association Group Happy Smile

Wish strip production: Workshop Bon Elf / Sumire Kobo

*For donations made in foreign currency, the recipient may differ.

*The three Mitsui Garden Hotels facilities in Sendai, Sapporo, and Sapporo West will hold the event from Saturday, July 4, to Saturday, August 8.

Placing wishes on the strips

Group Happy Smile Overview

The "Group Happy Smile" is a general incorporated association that aims to create an environment (space) where all people, regardless of disability, can smile. They plan and provide opportunities for many people to happily purchase products independently produced by individuals with disabilities, and offer advice and support for the production and sales activities of products that can be happily chosen in the general market. Additionally, they plan and provide "Happy Smile Art," a venue to introduce and sell artworks created by them to society.

Official Website of General Incorporated Association Group Happy Smile

https://grouphappysmile.wixsite.com/happysmile

Hotels Developed by Mitsui Fudosan Hotel Management

Mitsui Garden Hotels, with the brand tagline "Stay in the Garden," aims to provide a rich and fulfilling stay experience like a garden, and operates 34 facilities both domestically and internationally. While cherishing the regional characteristics of each location, they offer unique designs and "breakfasts that make you look forward to waking up," making them enjoyable not only for business use but also for leisure, retreats, refresh stays, and long-term stays. Furthermore, they operate "The Celestine Hotels," positioned as "destination hotels where the stay itself becomes the purpose," with 3 facilities, and "sequence," next-generation lifestyle hotels where guests can enjoy "free time and ways of spending it" in their own style, with 3 facilities. Mitsui Fudosan Hotel Management develops diverse brands under the philosophy and concept of "memorable hotels" and "hotels that satisfy the five senses of sensitive customers."

About Mitsui Fudosan Group's Sustainability

Based on the "& mark" philosophy of "continuously challenging to create new value through coexistence, co-prosperity, and co-creation," the Mitsui Fudosan Group views the creation of "social value" and "economic value" as two wheels of a cart. They believe that creating social value leads to the creation of economic value, and through that economic value, they aim to achieve the creation of even greater social value. Upon the formulation of the new Group Management Philosophy in April 2024, they identified six "GROUP MATERIALITY (priority issues)": "1. Contribution to Industrial Competitiveness," "2. Coexistence with the Environment," "3. Health and Vitality," "4. Safety and Security," "5. Diversity & Inclusion," and "6. Compliance and Governance." They will address these materialities through their core business and contribute to sustainability.

【Reference】

・ "Group Long-Term Management Policy" https://www.mitsuifudosan.co.jp/corporate/innovation2030/

・ "Group Materiality" https://www.mitsuifudosan.co.jp/esg_csr/approach/materiality