Minimo Refines Brand Logo for the Next Decade: A Commitment to Supporting Users' 'Ideal Self'

MIXI Corporation (Shibuya-ku, Tokyo; President and CEO: Koki Kimura) announces a brand logo change for its salon staff direct booking app, 'minimo.' This refinement is part of a brand redefinition as 'minimo' looks toward the next decade. While preserving the familiarity cultivated over the years, the logo has been updated to consistently convey the brand's dedication to supporting each user's 'ideal self.' Since its launch in 2014, the platform has grown to over 8 million cumulative downloads. The new mission is 'Connecting Aspirations, Spreading Shared Joy.' The new logo incorporates a unique identity motif called 'Minimo Kurun' to represent this vision. The rollout begins on June 1, 2026, across apps and websites, alongside a campaign offering 10,000 yen to 100 winners.