Mizkan Co., Ltd. will release two new products, 'Goku-uma Yamitsuki Noodle Sauce by Ajipon' and 'Kara-uma Yamitsuki Noodle Sauce by Ajipon,' exclusively at PPIH group stores including Don Quijote, Apita, and Piago, starting June 1, 2026. These are noodle-specific seasonings that combine the refreshing taste of Ajipon with an addictive richness. The 'Goku-uma' version features a rich fat-based flavor, while the 'Kara-uma' version incorporates fish powder and spices for a spicy kick. Developed to address the monotony of summer noodle dishes, these sauces provide a satisfying, slightly 'guilty' experience. Mayu Yoshioka from the Home Business Division noted the difficulty in balancing acidity with richness. Special promotional displays will be held at 19 selected stores from June 11 to July 14, 2026.

FACT BOX

  • Source: PR TIMES
  • Category: product_launch
  • Organizations: Mizkan / PPIH