ZENB Launches Long-Awaited Curry Bread! Gluten-Free Bread Providing One Serving of Vegetables

ZENB JAPAN Co., Ltd. (ZENB) (Handa City, Aichi Prefecture), part of the Mizkan Group, will launch "ZENB Bread Curry Bread," a gluten-free*1 bread that provides one serving of vegetables*2 and is made with yellow pea flour instead of wheat flour, on July 8, 2026 (Wed). It will be available on the ZENB official website (https://zenb.jp) and other e-commerce sites (Amazon, Rakuten Ichiba, Yahoo! Shopping, Qoo10).

In conjunction with the new product launch, the packaging for all ZENB Bread series products will be renewed. The packaging will be refreshed to more intuitively convey deliciousness by incorporating visual expressions that show the bread's cross-section and ingredients, and will be sequentially switched starting with shipments in July 2026.

First Savory Bread in the "ZENB Bread" Series, Which Has Surpassed 10 Million Units Sold

The "ZENB Bread" series was born from the desire to "create delicious bread that everyone can eat without compromise." It has gained support for its fluffy and chewy texture, is rich in nutrients such as dietary fiber and iron, is gluten-free*1, and low in sugar*3, surpassing a cumulative total of 10 million units sold*4. On the other hand, many customers have expressed a desire for "savory breads that can be enjoyed as a meal," with curry bread being particularly popular. A customer survey in September 2025 showed that "curry bread" was the most requested product for commercialization*5. In response to these voices, ZENB is launching "ZENB Bread Curry Bread" as its first savory bread.

By incorporating vegetables into both the dough and the curry, it provides one serving of vegetables*2 and achieves 29% less fat*6 than regular curry bread. Each bag contains 180kcal*7, making it a new curry bread recommended for those concerned about health and beauty, or those who feel they lack vegetables in their daily meals.

Addictively Delicious Chewy Dough and Richly Flavored Curry

Chewy dough made from yellow pea flour, which is gaining attention as a superfood, is filled with a flavorful curry made from plant-based ingredients.

While providing a rich aroma and depth of spices, it is baked rather than fried, resulting in a light and enjoyable taste. It can be eaten as is at room temperature, making it ideal for lunch on busy days or as a snack to keep in stock.

Deliciousness Recognized by the World's Best Baker

"Delicious but bad for your body," or "Good for your body but requires sacrifice." Many people feel this dilemma. ZENB Bread is a bread that changes that common notion. It offers the natural sweetness and rich aroma of its ingredients, along with various nutrients. Furthermore, it is gluten-free*1 and uses no eggs, allowing everyone to enjoy "deliciousness" with peace of mind. It is truly a next-generation bread that brings a new wave to the bread industry.

(Chef Shuichi Osawa, CORVUS, Overall Winner of the 2019 International Baking Competition)

Design That Is Chosen for "Deliciousness," Not Just "For Health"

To coincide with the launch of this new product, the packaging design for the ZENB Bread series will be renewed. The target products include all items in the series, such as "Walnut & Raisin," "Cacao," "3-Grain," "Earl Grey & Orange," "Kinako An," "Kintoki Bean," "Black Sesame An," and "Fluffy Mochi Roll," and will be sequentially switched starting with shipments in July 2026.

This renewal aims to change the design from "for health" to "looks delicious, so I want to eat it." By incorporating visual expressions that convey the bread's cross-section and ingredients, while maintaining the simplicity that blends into daily life, the goal is to create packaging that more intuitively communicates deliciousness.

ZENB will continue to support daily eating habits through "food that can be continued because it is delicious."

Old Packaging New Packaging

Sales Items Including New Product

Single Item

• Price: 298 yen (tax included, shipping not included)

• URL: https://zenb.jp/products/bread-curry01

ZENB Bread Baked Curry Bread 6 Bags

• Price: 1,524 yen (tax included, shipping not included) *15% off new product trial discount (until 7/28)

• URL: https://zenb.jp/products/nonsubscription57

ZENB Bread All Types Set 9 Bags (9 types x 1 bag)

• Price: 2,286 yen (tax included, shipping not included) *15% off new product trial discount (until 7/28)

• URL: https://zenb.jp/products/nonsubscription56

<Also available on the following e-commerce sites in addition to the ZENB official website>

・ZENB Amazon Store: https://www.amazon.co.jp/stores/page/5BC8D9EA-1782-4091-91D0-8044272EE6FC

・ZENB Rakuten Ichiba Store: https://www.rakuten.ne.jp/gold/zenbofficial/

・ZENB Yahoo! Shopping Store: https://store.shopping.yahoo.co.jp/zenb/

・ZENB Qoo10 Store: https://www.qoo10.jp/shop/zenb

"ZENB Bread Curry Bread" Product Information

Ingredients

Yellow pea flour (manufactured in the USA), tomato paste, rice oil, onion powder, miso (contains soybeans), dried onion, roasted sesame seeds, psyllium husk powder, curry powder, beet sugar, leek oil, garlic powder, black pepper, chili pepper, baker's yeast, lactic acid bacteria

Allergy Information (29 specified ingredients)

Sesame, Soybeans

Nutritional Information Per 1 piece (59g)

Energy: 180kcal

Protein: 4.4-8.0g

Fat: 6.4-8.8g

Carbohydrates: 24.7g

Sugar: 17.1-20.0g

Dietary Fiber: 4.7-7.6g

Salt Equivalent: 0.67g

Shelf Life

5 months from manufacture

What is ZENB

ZENB proposes a well-being lifestyle that contributes to the health of people, society, and the planet by using foods made from plants such as vegetables and beans as much as possible, in their entirety. It is free of animal ingredients and uses as few additives as possible, fully utilizing the taste and nutrition of the ingredients themselves. They sell products such as "ZENB Noodles," "ZENB Bread," and "ZENB Chips" made from yellow peas, which are healthier and gentler on the planet than wheat or rice, as well as "ZENB Curry," "ZENB Soup," and "ZENB Baton" made from entire vegetables, including the cores and peels that are usually discarded.

・Official Website: https://zenb.jp

・Instagram: https://www.instagram.com/zenb_japan/

・X: https://x.com/Zenb_jp

・ZENB GARDEN: https://garden.zenb.jp/ (User community for ZENB enthusiasts)

<Contact Information for Inquiries>

Inquiry Form: https://support.zenb.jp/hc/ja/requests/new