Background of the Webinar
In the retail industry, where consumer choices are expanding and in-store competition is intensifying, accurately grasping the 'current state of stores'—which changes by area, store, and time—is crucial for the marketing and sales strategies of consumer goods manufacturers.
However, traditional surveys using rounders (in-store visitors) have faced challenges such as high costs, delays in reporting, and difficulty in conducting surveys at a sufficient scale.
To address this, we have launched 'Retail Tracker,' a new service that leverages a nationwide monitor network to visualize shelf conditions for up to approximately 3,000 stores in as little as 3 days. This webinar will provide a compact 45-minute explanation of the service's overview, features, practical case studies, and implementation processes.
Features of the Retail Visualization Service 'Retail Tracker'
'Retail Tracker' overcomes the challenges of traditional rounder surveys, enabling low-cost and high-frequency monitoring of store conditions.
- Speed: Responds in as little as 3 days to quickly visualize rapidly changing store situations without time lag. - Scale: Capable of handling up to 3,000 stores, allowing for comprehensive data collection across nationwide operations. - Cost Efficiency: Reduces costs to approximately 1/10th of traditional rounder services, enabling high-frequency recurring use. - Shopper Insights: Captures real consumer intentions via 'In-store Surveys'—combining shelf photography with surveys of actual shoppers to understand why a product was chosen or how promotional materials are perceived.
Event Overview
- Date and Time: Thursday, May 28, 2026, 14:00–14:45 - Format: Online (Zoom) - Participation Fee: Free - Organizer: Marketing Applications Inc.
FACT BOX
- Source: PR TIMES
- Category: Event