[July 15th Event | Free Webinar] Solving the "Invisible Sales Floor" Problem! Explaining the New Service 'Retail Tracker' That Visualizes Store Conditions for Approx. 3,000 Stores Nationwide in as Little as 3 Days

Marketing Applications Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tsukasa Takenaka) will hold a free online briefing session for "Retail Tracker," a service that visualizes store conditions at low cost and high speed using a nationwide monitor network, on Wednesday, July 15, 2026, from 2:00 PM.

Background of the Webinar

In the retail industry, where consumer choices are expanding and competition on the sales floor is intensifying, accurately grasping the "current situation on the sales floor" that changes by area, store, and time of day is extremely important for the marketing and sales strategies of consumer goods manufacturers.

However, traditional surveys conducted by rounders (in-store巡回員) have faced challenges such as "high cost," "long reporting time," and "difficulty in conducting surveys on a sufficient scale."

Therefore, we have launched a new service, "Retail Tracker," which visualizes sales floor conditions for up to approximately 3,000 stores nationwide in as little as 3 days by utilizing our nationwide monitor network. This webinar will provide a concise 45-minute explanation of the service's overview and features, as well as actual use cases and implementation processes.

[Click here for seminar details and registration]

Features of the Sales Floor Visualization Service "Retail Tracker"

"Retail Tracker" is a service that clears the challenges of traditional rounder surveys and enables low-cost, high-frequency understanding of in-store conditions.

Speedy response in as little as 3 days: Rapidly visualizes rapidly changing in-store conditions without time lag.

Supports up to approximately 3,000 stores: Supports nationwide deployment and allows for bulk acquisition of wide-ranging data.

Low cost, approximately 1/10 of traditional rounders: Significantly reduces costs, enabling high-frequency regular operations.

Simultaneous acquisition of consumer's true feelings through "In-Store Surveys": By combining shelf photography with survey research on actual shoppers, it is possible to grasp real purchasing psychology (shopper insights) such as "why a product was chosen" and "how promotional materials were perceived."

[Examples of In-Store Survey Acquisition]

- Product that first caught your eye on the sales floor / Reason for interest

- Points of hesitation in purchase / Impression of POPs and promotional materials / Impression of packaging

Recommended for:

Marketing managers, sales planning, and sales promotion managers at consumer goods manufacturers

Those involved in measures for distribution and retail

Those who want to visualize the reality of the sales floor with data and confirm the execution status of measures

Those who want to acquire shopper insights and utilize them for product development and package improvements

Those who are experiencing issues with the cost and frequency of traditional rounder surveys and are considering alternatives

Seminar Overview

Date and Time: July 15, 2026 (Wed) 2:00 PM - 2:45 PM

Format: Online (Zoom)

Participation Fee: Free

Organizer: Marketing Applications Co., Ltd.

Program:

Overview and features of "Retail Tracker"

Introduction to use cases (sales floor visualization / use scenes for in-store surveys)

Flow from implementation to delivery

Pricing structure / Cost estimate

Q&A

Registration

Please register from here.

[Click here for seminar details and registration]

Company Profile

Marketing Applications Co., Ltd.

Location: 16F, Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo

Representative Director: Tsukasa Takenaka

Established: May 26, 2022

Capital: 100 million yen

Business Activities: Marketing research platform, data management tools/software, system solutions

URL: https://mkt-apps.com/

Contact Information

Retail Tracker: For inquiries regarding in-store visit surveys such as rounder surveys (visualization of in-store shelf layouts) and mystery shopping, please contact us below.

Marketing Applications Co., Ltd.

Service Representatives: Orito / Fujizuka

E-mail: [email protected]