Background to Reaching 2.5 Million Units in Cumulative Sales

Launched in September 2023 as a "fresh serum that bursts upon application," 'Capsule Serum' has garnered significant attention, particularly through social media and word-of-mouth, selling 200,000 units within just six months of its release.

Its unique formulation, which encapsulates beauty ingredients to maintain their freshness until immediately before use, allowing them to burst and penetrate deep into the stratum corneum upon application, has been highly praised by many customers. Currently, it is available at numerous stores, including drugstores and variety shops nationwide. With the expansion of its product range beyond serums to include cleansing products, the series has now reached the significant milestone of 2.5 million units in cumulative sales.

Comment from the "Capsule Serum" Brand Manager

"We are deeply grateful for the increasing number of customers who have experienced the 'freshness' and 'inherent power of ingredients' that we have meticulously pursued since its launch. The figure of 2.5 million units signifies that Capsule Serum has become an integral part of our customers' daily skincare routines. Moving forward, 'Capsule Serum' will continue to support everyone's beauty through innovative products that maximize the potential of their ingredients."

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Features of Capsule Serum

1. "Fresh Serum" that bursts upon each use Beauty ingredients that are prone to oxidation and delicate (such as Vitamin C) are encapsulated using proprietary technology. The moment the pump is pressed, the capsules burst, delivering fresh beauty ingredients to the skin (up to the stratum corneum).

2. Lineup to choose from based on your concerns Serums are developed with optimal ingredients tailored to customers' skin concerns such as pores, dullness, elasticity, and dryness. They offer a comfortable feel that can be easily incorporated into daily skincare.

3. Achieved No. 1 ranking in various categories It has won numerous awards, including No. 1 in the beauty serum category on major e-commerce platforms and various best cosmetic awards. It has established its position as a high-performing skincare product.

【Product Information】 Brand Website: https://capsule-serum.com Retailers: Drugstores nationwide, variety shops, and various online shops (Amazon, Rakuten, etc.) *Some stores may not carry the product.

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Company Profile

Company Name: MD Inc. Representative: KenSuke Ishii, Representative Director Location: 4F Shimbashi 6-chome Bldg., 6-9-4 Shimbashi, Minato-ku, Tokyo Established: July 2020 Business Activities: Own Brand Business / Cosmetics OEM Business URL: https://mktdemo.com/

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【Contact Information for this Matter】 MD Inc., Capsule Serum Department Email: [email protected] Phone: 03-6823-7543

FACT BOX

  • Source: PR TIMES
  • Category: News