[From Japan] "Capsule Serum" to Sequentially Launch in Around 200 Stores of Hong Kong's Largest Drugstore "Mannings" from Late April! Accelerating Expansion in Asia to Address Skin Concerns Worldwide

Background and Aims

Following its hit success in Japan, earnest entry into the Hong Kong market. "Capsule Serum" is a new sensation serum series that uses unique technology to seal active ingredients fresh in capsules, which burst the moment they are applied, delivering them directly to the skin. Following strong sales at variety shops and drugstores in Japan, we have decided to make a full-scale entry into the Hong Kong market, where beauty awareness is high and trust in Japanese quality is strong. By utilizing the network of "Mannings," the largest local drugstore chain, we are putting in place a system where more customers can experience the "fresh beauty" of Capsule Serum.

About Mannings

It is the health & beauty chain boasting the largest market share in Hong Kong. Known for handling carefully selected high-quality products, it has gained immense support not only from local residents but also from tourists. With this rollout across approximately 200 stores, sales will be realized in a format that covers the entirety of Hong Kong.

Features of Capsule Serum

▼ Keeps Ingredients Fresh: Easily oxidized vitamins and unstable ingredients are sealed in unique capsules.

▼ Maximizes Penetration: The capsules burst the moment they are placed on the skin, delivering the ingredients to every corner of the stratum corneum.

▼ Visual Appeal: The transparent texture where the capsules are visible creates the "joy of use" and "anticipation of effects."

Future Outlook

Starting with this expansion in Hong Kong, we will further accelerate our global expansion, focusing on Southeast Asia. Through product development tailored to the skin concerns and needs of each country, we will contribute to the beauty of people all over the world.

<Company Profile>

Company Name: MD Co., Ltd.

Representative: Kensuke Ishii, Representative Director

Location: 4F Shimbashi 6-chome Building, 6-9-4 Shimbashi, Minato-ku, Tokyo

Established: July 2020

Business Description: In-house brand business / Cosmetics OEM business

URL: https://mktdemo.com/

<Inquiries regarding this matter>

MD Co., Ltd. Capsule Serum Representative

Email address: [email protected]

Phone number: 03-6823-7543