DIDION 4th Anniversary: 3 Consecutive Weeks of New Product Releases - Parts 2 & 3

MN Inter-Fashion Ltd. (Head Office: Minato-ku, Tokyo; President and CEO: Isshin Yoshimoto) group company, Fashion Net Inc. (Head Office Location: Minato-ku, Tokyo) cosmetic brand DIDION (Didi-on) will release a total of five new items on July 8, 2026 (Wed.) and July 15, 2026 (Wed.) as the second and third parts of its 3-week consecutive new product release series to commemorate the brand's 4th anniversary.

New Product Release Schedule Overview

[Part 1] Released July 1, 2026 (Wed.) <Currently on Sale>

DIDION x JURK NAIL GLITTER J03/J04 ¥1,870 each (tax included)

[Part 2] Released July 8, 2026 (Wed.)

DIDION TONE COLOR MASCARA F10 Copper Beat / F11 Neon Pulse ¥1,650 each (tax included)

[Part 3] Released July 15, 2026 (Wed.)

DIDION EYECOLOR DUO 08 Royal Tempo ¥1,980 (tax included)

DIDION SINGLE EYECOLOR 15 Lilac Whisper ¥1,540 (tax included)

DIDION x AAAMYYY Mirage Heart Pouch ¥2,970 (tax included) [Limited Quantity]

Part 2: Released July 8, 2026 (Wed.)

[Add Edge and Passion to Your Eyes] DIDION Tone Color Mascara: Two New Summer Colors

The moist, creamy texture smoothly coats each lash. It separates lashes beautifully from the root while maintaining natural volume and curl for a long time. It's a film type resistant to sweat, water, and sebum, yet it can be easily removed with warm water, which is also a great feature. Furthermore, it contains evening primrose oil and shea butter to gently care for lashes while enjoying makeup.

DIDION TONE COLOR MASCARA F10 Copper Beat / F11 Neon Pulse ¥1,650 each (tax included)

〈FEATURES〉

・ Separates from the root with a slim curved brush

・ Maintains natural curl for a long time

・ Resistant to sweat, water, and sebum, preventing smudging

・ Film type easily removed with warm water

・ Gently cares for lashes with natural treatment ingredients* (*Contains evening primrose oil and shea butter)

◼ F10 Copper Beat

A sharp brown with reddish undertones. While inheriting the soft and creamy wood brown nuances of the popular color "F05 Mellow Morrow," it has been updated to a more summery color.

◼ F11 Neon Pulse

A scorching orange that reflects the heat of the sun. It beautifully stands out against the dazzling summer sun, an endlessly energetic and playful color.

Part 3: Released July 15, 2026 (Wed.)

New eyeshadows to color your eyes and a limited edition pouch in collaboration with AAAMYYY will be released simultaneously.

DIDION EYECOLOR DUO 08 Royal Tempo ¥1,980 (tax included)

An elegant and impressive 2-in-1 eye color that combines gold metallic glitter with a matte lavender purple eyeshadow. It's a unique color combination where royal depth intersects with soft sweetness.

〈FEATURES〉

・ 2-in-1 set of glitter and eyeshadow - Complete your eye makeup without any technique

・ Water-based, non-sticky, light and smooth yet adheres perfectly to the skin

・ Glitter does not fall off easily, yet it can be easily removed with minimal burden on the eyes

・ Compact size convenient for carrying and travel cosmetics

DIDION SINGLE EYECOLOR 15 Lilac Whisper ¥1,540 (tax included)

Dazzling glitter in an innocent sheer purple.

It brings a pure yet somewhat mysterious nuance to the eyes, as if lilac petals are gently whispering.

〈FEATURES〉

・ Highly adherent powder that doesn't scatter - The moist texture and silky feel make it easy to create gradations

・ Contains ceramides to moisturize the eye area and prevent dryness

・ Multi-purpose cosmetic that can be used as eyeshadow, blush, or highlighter

DIDION x AAAMYYY Mirage Heart Pouch ¥2,970 (tax included) [Limited Quantity]

A special collaboration pouch by artist AAAMYYY and DIDION. Its unique heart shape and high-quality material make it an item that lifts your mood just by carrying it. It's a highly designed item that can be used not only as a cosmetic pouch but also as a mini bag. It will be released in limited quantities.

▶ Limited Quantity Sets

DIDION x AAAMYYY Mirage Heart Pouch + EYECOLOR DUO 08 Royal Tempo SET ¥4,500 (tax included)

DIDION x AAAMYYY Mirage Heart Pouch + SINGLE EYECOLOR 15 Lilac Whisper SET ¥4,200 (tax included)

About AAAMYYY

AAAMYYY is active as a singer-songwriter and producer. She has received high acclaim both domestically and internationally for her unique musical world and visual sense. Her creativity, spanning music, fashion, and culture, resonates with DIDION's brand philosophy, leading to this collaboration.

AAAMYYY Official HP: https://aaamyyy.jp/

AAAMYYY Instagram: https://www.instagram.com/amy0aaamyyy

About DIDION

"LISTEN TO YOUR COLOR"

You have a beauty that cannot be imitated. No one can judge you. Be proud of the unique color you have walked and played. When you are lost, when you want to find a new self, pick up DIDION and resonate with your color. Let's play your color to the world, no matter what it is. We can be any color.

Product and Brand Information

DIDION HP: https://didion-beauty.com/

Official Instagram: @didion_beauty https://www.instagram.com/didion_beauty/

[Inquiries, Media Coverage, and Material Requests Regarding This Release]

Fashion Net Inc.

E-mail: [email protected]

Company Overview

MN Inter-Fashion Ltd. Inheriting the textile business of Nittetsu Bussan and the network of Mitsui & Co. I-Fashion, our company operates in a wide range of fields.

Company Name: MN Inter-Fashion Ltd.

President and CEO: Isshin Yoshimoto

Head Office: Akasaka K-Tower, 1-2-7 Motakasaka, Minato-ku, Tokyo

Business Activities: Functional materials, functional textiles, industrial materials, apparel and accessories, brand marketing, etc.

URL: https://mn-interfashion.com

Details about the brand are released periodically on the official website and the social media accounts of "LaunchPark," our information dissemination platform for original material brands.

LaunchPark: https://launch-park.com/

Instagram: https://www.instagram.com/launchpark_mag/

Fashion Net Inc.

Company Name: Fashion Net Inc.

President and CEO: Mikihito Umeda

Head Office: 3rd Floor, 8-11-37 Akasaka, Minato-ku, Tokyo

Business Activities: Apparel OEM/ODM business, own brand business

URL: https://www.fashion-net.co.jp/