2026 MAMA AWARDS Kicks Off Global Fan Collaboration with Launch of '2026 MAMA SUPER FAN' Recruitment

- Launch of recruitment for '2026 MAMA SUPER FAN', granting participants the right to join the nomination selection process for the 'FANS' CHOICE' category at the 'MAMA AWARDS'

- Prior to the main event, the hybrid online-offline fan experience 'MAMA FAN FESTA' will be held

© CJ ENM

Entertainment company CJ ENM has announced the launch of '2026 MAMA SUPER FAN' recruitment in preparation for the '2026 MAMA AWARDS' to be held at Kyocera Dome Osaka. This initiative aims to co-create the global K-Pop celebration with fans worldwide.

CJ ENM has begun accepting applications for '2026 MAMA SUPER FAN' via its global K-Pop content platform, Mnet Plus. The 'MAMA SUPER FAN' serves as the official ambassador of the 'MAMA AWARDS', a global platform promoting the value and appeal of K-Pop, and comes with various privileges and special rights. Introduced in 2024 to better reflect fan voices, the program attracted approximately 650,000 participants last year.

The '2026 MAMA AWARDS', scheduled for November 20 (Fri) and 21 (Sat) at Kyocera Dome Osaka, will debut 'MAMA FAN FESTA' this year. This newly established festival is a participatory event led by K-Pop fans, allowing them to enjoy MAMA AWARDS in their own unique ways. As an introduction to the awards ceremony, various fan-focused programs and collaborations will be rolled out across online and offline platforms. The goal is to extend the brand appeal of 'MAMA AWARDS' beyond the stage to the surrounding venue areas and the broader local community. Having established itself over 27 years as a flagship awards show representing the global vision of the K-Pop industry, 'MAMA AWARDS' is evolving into a new experiential platform that unites artists, fans, and the entire K-Culture industry.

Fans who love K-Pop can apply to become '2026 MAMA SUPER FAN' regardless of nationality or age via Mnet Plus. Selected SUPER FANS will gain the right to participate in the nomination selection process for the 'FANS' CHOICE' category at the 'MAMA AWARDS', and will receive an official special ID card.

A CJ ENM representative commented, 'This year's '2026 MAMA AWARDS' is expected to be an event that reflects the passion and voices of fans worldwide more than ever before. We invite everyone to look forward to a global K-Pop celebration co-created with fans through the new FAN FESTA and SUPER FAN program.'

The 'MAMA AWARDS' began in 1999 as the 'Mnet Video Music Awards', evolved in 2009 into Korea's first Asian music awards ceremony, and has enhanced its global presence following a rebranding in 2022. In 2024, it successfully held a relay event between Los Angeles, USA, and Osaka, Japan—the first K-Pop awards show to do so—and in 2025, it won the 'Best General Entertainment Programme' at the Asian Academy Creative Awards (AACA). The '2026 MAMA AWARDS', with global payment brand Visa as the title sponsor, will be live-streamed worldwide via digital platforms including Mnet Plus and the CS broadcast channel Mnet Japan.

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