Moloco Launches 'Moloco Commerce Media' Retail Media Advertising Solution for Askul

Moloco Launches 'Moloco Commerce Media' Retail Media Advertising Solution for Askul

AI advertising company Moloco (Headquarters: Menlo Park, California; Co-founder and CEO: Ikkjin Ahn) announced the launch of its AI-powered retail media advertising solution, 'Moloco Commerce Media,' for Askul Corporation. This solution has been implemented across Askul's BtoB e-commerce service, 'ASKUL,' and its purchasing management service for medium-to-large enterprises, 'Soloel Arena.' As of March 2026, the company began delivering a new advertising product optimized for Askul's needs, titled 'ASKUL Sponsored Ads.'

Conventional retail advertising often fails to adequately reflect user interests, posing a challenge for Askul to balance 'monetization' with 'user experience.' Furthermore, there was a pressing need for more advanced ad-delivery logic and the automation/efficiency of expanding operational tasks.

To address these challenges, Moloco Commerce Media achieves high performance through AI-driven, outcome-based ad optimization. Additionally, an intuitive self-serve UI allows vendors to focus on sales expansion while improving their Return on Investment (ROI).

Through this collaboration, the following benefits are expected for the marketplace, advertisers, and end-users:

- For the Marketplace (Askul): The partnership allows Askul to transform its platform into an AI-enhanced media business while improving user experience. Compared to building an in-house ad system, Moloco Commerce Media offers a lower-cost, faster implementation. It manages all ad types (sponsored products, brands, display, etc.) within a single, unified platform. This significantly improves Gross Merchandise Value (GMV) and Ad-to-GMV (A2G), enabling reinvestment of generated revenue into further innovation.

- For Advertisers (Manufacturers/Brands): The ASKUL website is composed of a vast number of manufacturers handling a diverse range of brands and products. Moloco provides custom features tailored to specific platform requirements, including custom catalog structures for concurrent supplier/manufacturer advertising, seller-agnostic custom attribution logic, custom data exports to integrate with Askul’s proprietary reporting systems, smart targeting, enhanced keyword targeting control, and expanded display ad targeting capabilities, all designed to enhance advertising operational efficiency and performance.

- For End-Users (Customers): By analyzing billions of signals in real-time, Moloco delivers personalized ads optimized for each individual. This ensures a seamless and highly satisfying shopping experience by displaying highly relevant products at the right moment.

Keisuke Murata, General Manager of Supplier Solutions, Retail Marketing Division at Askul Corporation, stated: 'On our 'ASKUL' BtoB site, which boasts over 15 million items, we have been committed to improving the value of the experience for both our brand partners and our customers. With the introduction of 'ASKUL Sponsored Ads' utilizing Moloco's AI technology, brand partners can operate ads more effectively and easily, and customers are presented with more personalized product discoveries from our vast selection.'

Tarou Fujinaka, Head of Japan Business for Moloco Commerce Media, commented: 'We are delighted that Askul, a leader in the BtoB EC market, has chosen Moloco as its partner for its next phase of growth. Moloco Commerce Media provides a single AI platform that addresses the challenge of balancing 'monetization and user experience' that many platforms have struggled with. Through this collaboration, we are committed to achieving a 'three-way benefit' by providing merchants with best-in-class ROI and customers with the perfect discovery from our massive product inventory, thereby maximizing the potential of Askul’s advertising business.'