Yakiniku King Launches 'Tanabata at Yakiniku King – Wishes on Meat' Campaign Starting July 1

Yakiniku King, operated by Monogatari Corporation (Headquarters: Toyohashi City, Aichi Prefecture; President & CEO: Hisayuki Kato), will launch a special campaign titled 'Tanabata at Yakiniku King – Wishes on Meat' starting Wednesday, July 1, 2026. The campaign includes two separate initiatives accessible via the official app and social media platforms.

About the App Visit Points Campaign

To encourage customers to enjoy delicious meals with loved ones, Yakiniku King's official app now features a new function allowing users to register 'a special person’s birthday.' This feature enables birthday notifications and exclusive coupon distribution. During the campaign period, customers who dine at a store and have registered a 'special person’s birthday' will be entered into a lottery to win app visit points.

Campaign Period: July 1 (Wed), 2026 – July 8 (Wed), 2026

Eligibility: Customers who are registered members of the Yakiniku King official app, have registered a 'special person’s birthday,' and present their membership card at checkout during the campaign period

Prizes: Selected participants will receive up to 7 points through a lottery:

・Milky Way Award: +7 points (777 winners)

・Orihime Award: +5 points (777 winners)

・Hikoboshi Award: +3 points (777 winners)

・Tanzaku Award: +1 point (consolation prize)

Lottery and Winner Announcement

Winners will be selected through a fair lottery. Winners will be notified via push notification after the campaign ends.

Points Distribution Date

Points will be distributed starting Thursday, July 9, 2026

Important Notes

・Campaign details and prizes are subject to change without prior notice

・Prize rights and items cannot be transferred, redeemed for cash, resold, or otherwise disposed of

・Winning may be invalidated if the operation deems participation inappropriate

About the Hashtag Posting Campaign

One lucky participant who posts a photo of their meal at Yakiniku King on X or Instagram using the hashtag #きんぐの肉に願いを during the campaign period will win 5kg of domestically produced Japanese beef. Photos from past visits are acceptable.

Campaign Period: July 1 (Wed), 2026 – July 8 (Wed), 2026

Eligibility: Users with a public account on X or Instagram

Lottery and Winner Announcement

Winners will be selected through a fair lottery. Within approximately one week after the campaign ends, winners will receive a direct message via the official X or Instagram account with instructions and a form to enter their shipping address.

※Failure to complete the form by the deadline will invalidate the prize

Prize Delivery Timing

Delivery is expected within 1–2 months after winning

※Delivery timing may vary

Important Notes

・Campaign details and prizes are subject to change without prior notice

・Prize rights and items cannot be transferred, redeemed for cash, resold, or otherwise disposed of

・Winning may be invalidated in the following cases:

— Failure to complete all required fields in the form by the deadline

— Any other case deemed inappropriate by the operation team

About the Yakiniku King App

Download: ＜App Store＞ https://apple.co/2zOjbsK ＜Google Play＞ https://bit.ly/2XsY1cu

About Yakiniku King

Yakiniku King is a specialty all-you-can-eat yakiniku (Japanese BBQ) restaurant operating under a table-order buffet system. Orders are placed via touch panel, and all dishes are delivered directly to the table—eliminating the need for customers to leave their seats, unlike traditional buffet formats. The restaurant offers three all-you-can-eat courses: '58-Item Course,' 'King Course,' and 'Premium Course.' Discounted pricing is available for infants, elementary school students, and seniors (60+), making it popular among families and diverse customer groups. The 'King Course' features the 'Five Famous Dishes,' including 'King Kalbi,' made from a rare cut available in only about 500g per cow. With carefully selected ingredients, precise meat cutting, and signature marinades, Yakiniku King delivers a quality experience beyond typical buffet standards. All courses include not only meat but also premium side dishes like kimchi and salads, main meals, and desserts—ideal for family gatherings, friend outings, and celebrations.

※Menu offerings and prices may vary by location. For details, visit the store information page: https://www.yakiniku-king.jp/shop/

Yakiniku King Website: https://www.yakiniku-king.jp/

Official X (Twitter): https://twitter.com/yakiniku_king_

Official Instagram: https://www.instagram.com/yakiniku_king_official/

Official TikTok: https://www.tiktok.com/@yakiniku_king_official

About Monogatari Corporation

Representative: President & CEO Hisayuki Kato Founded: December 1949 Established: September 1969 Headquarters: 5-7-11 Nishi-Iwata, Toyohashi City, Aichi Prefecture Capital: 5.9 billion JPY (as of June 30, 2025) Sales: 123.9 billion JPY (fiscal year ending June 2025) ※Group store sales: approx. 176.5 billion JPY (fiscal year ending June 2025) Business: Operation of restaurant chains and franchise expansion Brands: Yakiniku King, Gyutan Daisuki Yakiniku Happy, Wagyu Yakiniku NIKUGEN, Yakitate no Karubi, Marugen Ramen, 2nd Generation Marugen, Jukusei Shoyu Ramen Kyabeton, Okonomiyaki Honpo, Sushi & Shabu-Shabu Yuzu-an, Fish & Shellfish Genya, Shabu & Crab Genji Sotembun, Machi-Chuka Marufuku Hanten, Kajitsu-ya Coffee, Jukusei Niku Tonkatsu Rosudo, Niku Sanuki Mochimochi Udon Genjirou, and others Store Count: 802 domestic stores (543 directly operated, 259 franchise), 112 overseas stores (as of May 31, 2026) Corporate Website: https://www.monogatari.co.jp/