Experience the Ultimate Summer Full of Freedom! Drink Monster Energy and Head to 'LuckyFes’ 26'! Campaign Offers Pair Tickets and Limited Gear!

Monster Energy, Japan's No.1 energy drink (※), will run the 'Go to LuckyFes’ 26' campaign from Monday, June 15 to Friday, July 24, 2026, offering pair tickets and other prizes for the large outdoor festival 'LuckyFes’26,' co-hosted by LuckyFM Ibaraki Broadcasting Co., Ltd. and BARKS Corporation.

※Estimated by Beverage Total Research: Energy Drink Market, Manufacturer Sales Units (Japan Domestic), January–December 2025

'LuckyFes' is a major outdoor music festival celebrating its 5th year this year. Last year, it attracted over 80,000 visitors over three days, growing into one of Japan’s most iconic festival events. At the National Hitachi Seaside Park in Ibaraki Prefecture, fans enjoy live performances under the open sky from rising stars to legendary artists who define the era. The festival captivates not only young audiences but a wide fan base. This year, it expands to four consecutive days, becoming the hottest summer festival with tickets expected to sell out, further energizing Japan’s music scene.

This campaign is available at designated Casumi stores. Purchase Monster products, take a photo of your receipt, and upload it to the campaign website to enter. Buy 7 cans to win a pair ticket to 'LuckyFes’26,' the 5th edition of the festival. With numerous popular artists performing, it’s a must-see opportunity for music fans. Purchase 2 cans to enter for a 'Monster Energy Body Bag'—perfect for music festivals. Additionally, buy 2 cans at once in-store to receive a 'Monster Energy Can Badge' on the spot. These are limited to the first 20 customers per store.

Artists transcending generations and genres will gather at 'LuckyFes’26.' This summer, evolve with the 4-day consecutive event and dive into an unprecedented thrill!

Drink Monster Energy and grab your sold-out tickets! Experience the ultimate summer with overwhelming freedom!

Campaign Overview

Name: 'Go to LuckyFes’ 26'

Campaign Period: Monday, June 15 – Friday, July 24, 2026

Eligible Stores: Casumi

How to Enter: Purchase the required number of Monster products at eligible stores and upload your receipt via the campaign website.

Campaign Website URL: https://sslcp.jp/monsterlf/

Eligible Products: All Monster products available in-store

Prizes:

<Lottery Course>

7 cans: 20 pairs (40 total) of tickets (5 pairs per day, 10 people)

2 cans: Monster Energy Body Bag (20 winners)

1 can: Casumi Gift Card worth ¥2,000 (100 winners)

<In-Store First-Come, First-Served Course>

Buy 2 cans at once: Monster Energy Can Badge (first 20 per store)

Prize Overview

LuckyFes’ 26 Event Tickets

Monster Energy Body Bag

Monster Energy Can Badge

Casumi Gift Card

LuckyFes’ 26 Event Overview

Dates: Saturday, August 8 – Tuesday, August 11, 2026 (Monday is a national holiday)

Venue: National Hitachi Seaside Park

URL: https://luckyfes.com/

DAY1: August 8 (Sat)

Aikawa Nanase / Shinigaku / Ishizaki Hyuhyu / Uchikubi Gokumon Dohkai / AKB48 / KANA-BOON / Kawashima Natsuki / Kis-My-Ft2 / Kyary Pamyu Pamyu / Kyusou Nekokami / Klang Ruler / Golden Bomber / Korekawa / Shinako / SWEET STEADY / TUBE / Chou☆Shakai-teki Sandal / Chou-Nouryoku Senshi Dorian / ≒JOY / NEWS / Novelbright / ≠ME / PUFFY / FRUITS ZIPPER / MUCC / Meiyo Densetsu / Rol3ert / Romanha Mashumaro

DAY2: August 9 (Sun)

ILLIT / Aoki Hina / Ishii Tatsuya / IS:SUE / Wienners / Kami wa Saikoro wo Naganai / Kimaguren / CANDY TUNE / CUTIE STREET / Survive Said The Prophet / Singers High / Takane no Nadeshiko / DXTEEN / Tomioka Ai / NiziU / Hi-Fi Un!corn / Hammer Head Shark / Phantom Siita / Paledusk / BABYMETAL / Penthouse＜New＞ / Polkadot Stingray / MyGO!!!!! / MYERA / ME:I / METALVERSE / MORE STAR / Liella! / RAISE A SUILEN

DAY3: August 10 (Mon)

iLiFE! / Aile The Shota / ANGERME / Iginari Tohoku San / The Urge / Oishi Masayoshi / Kishitani Kaori / CLAN QUEEN / Chevon / Juice=Juice / syudou / Shibuya Kyoiku Gakuen Shibuya Gakuen / Suzuki Airi / Suda Kanon / Dannie May / Chou Gakusei / Tsukiji Factory / TOOBOE / Nishikawa Takanori / NELKE / NOMELON NOLEMON / Fear, and Loathing in Las Vegas / FLOW / Houshou Marine & Hakos Baelz / MyM / muque / Mega Shinnosuke / Yuika

DAY4: August 11 (Tue, Holiday)

ALI / Ooguro Maki / Omoinotake / GADORO / Kimura Kaela / Kuroyume＜New＞ / Kotchi no Kento / THE BACK HORN / Shonan no Kaze / Suzy Wednesday / Soala / Chilli Beans. / t-Ace / Dragon Ash / Nozura / Novel Core / Haramichan / Billyrrom / Frederic / Broken my toybox / MAN WITH A MISSION / MiiMiner / MONKEY MAJIK / yama / Lavt / Retro Liron / ROTTENGRAFFTY / LOM