An 'Antarctic' refuge from extreme heat? Moonbat’s parasol brand 'estää POPUP STORE' opens at Shibuya Loft

Moonbat Co., Ltd. (Headquarters: Shimogyo-ku, Kyoto; President: Takashi Kamada) will hold a POPUP STORE event for its parasol brand 'estää' at the Masaka Stage on the 1st floor of Shibuya Loft from May 29 (Friday) to June 11 (Thursday), 2026.

The event showcases a comprehensive range of parasols featuring various functions such as light-shielding, heat insulation, lightweight design, and compactness. It is an experiential event where visitors can pick up the products to choose their 'perfect parasol for this summer.' The venue features an 'Antarctic' theme, allowing visitors to enjoyably experience heat protection, along with a capsule toy campaign for purchasers.

[Featured Products] - Magical Tech Protection (from 4,400 JPY): Ultra-lightweight at 82g. - Miracle Tech Protection (from 4,400 JPY): Smartphone-sized folding umbrella. - Esta Honeycomb Insulated Parasol (from 5,980 JPY): Uses a three-layer honeycomb structure to discharge heat. - Esta REIKYAKU Parasol (from 6,600 JPY): Uses radiant cooling material to suppress heat transfer. - kowaza (from 6,050 JPY): The latest model designed for easy folding. - urawaza Muso (from 6,600 JPY): A wind-resistant rain umbrella with a four-rib structure. - urawaza Komachi (from 5,500 JPY): A palm-sized umbrella that folds in 3 seconds.

With the Japan Meteorological Agency introducing 'Extreme Heat Days' for temperatures over 40°C, the need for UV and heat protection is growing. As a long-established umbrella manufacturer, Moonbat aims to support consumers in selecting the right umbrella. For details, visit the official website (https://estaa.jp/).