Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo; President and COO: Shinya Mori) will release 'Koeda <Royal Milk Tea>', which offers the elegant aroma of black tea, for a limited time starting Tuesday, April 21, celebrating the 55th anniversary of the long-selling chocolate brand 'Koeda'.

By blending black tea powder into milky white chocolate, we have achieved a royal milk tea aroma that gently spreads with every bite. Furthermore, the combination of two types of ingredients, puffs and biscuits, allows you to enjoy the harmony of a light, crispy texture and chocolate.

In conjunction with the launch, we will also hold the 'Take a Crispy Break with Koeda' campaign, where purchasers of Koeda can win a Giant Koeda Relaxation Cushion (1 winner) or 500 yen worth of the selectable digital point 'Digico' (70 winners) by lottery.

Through the launch of 'Koeda <Royal Milk Tea>'—perfect for a spring tea time where milky chocolate and the aroma of black tea gently spread—and the accompanying campaign, we will continue to provide smiles to our customers.

Koeda <Royal Milk Tea> - A refined royal milk tea-flavored chocolate that blends black tea powder into milky white chocolate, allowing the scent of black tea to gently waft through. - Achieves a light, crispy texture by using puffs and biscuits as ingredients. - Designed in bite-sized twig shapes, making it easy to eat during tea time or for a quick snack.

About the 'Take a Crispy Break with Koeda' Campaign We are holding a campaign where purchasers of eligible Koeda products can win luxurious prizes by lottery.

How to Apply Take a photo of your receipt showing the purchase of 2 or more eligible products and upload it from the special website to apply. Please ensure that at least one of the eligible products purchased is Koeda <Milk>. *For <Milk>, either the 44-stick box or the Tea Time Pack is acceptable.

From those who apply, the following will be drawn by lottery: Course A: Giant Koeda Relaxation Cushion (1 winner) Course B: 500 yen worth of selectable digital point 'Digico' (70 winners)

Eligible Products 44 sticks: Koeda <Milk> 101g: Koeda <Milk> Tea Time Pack 44 sticks: Koeda <Royal Milk Tea> 100g: Koeda <Royal Milk Tea> Tea Time Pack

Application Period Tuesday, April 21, 2026 - Monday, June 22, 2026, 23:59

Receipt Validity Period For purchases made from Tuesday, April 21, 2026 - Monday, June 22, 2026

Special Campaign Website URL: https://www.morinaga.co.jp/koeda/spring-cp2026

FACT BOX

  • Source: PR TIMES
  • Category: New Product