A New Standard for Protein Intake: "Effortless" Charge with Everyday Food - "Mt. Rainier Protein Caffe Latte," the First Protein-Concept Product in the Mt. Rainier Series, Launches Nationwide on April 14 (Tue)

Morinaga Milk Industry will launch "Mt. Rainier Protein Caffe Latte" from "Mt. Rainier," the No. 1 chilled coffee sales brand*1, nationwide on Tuesday, April 14.

*1 Intage SRI+ (January 2025 - December 2025) Coffee market (container: cup) cumulative sales amount

"Mt. Rainier" is a pioneer brand that created the new category of "chilled cup coffee." Aiming to be a "source of emotional support for each individual through a wide range of drinking experiences centered on milk and coffee," we have been delivering the taste of espresso and milk that can be easily enjoyed anytime and anywhere, moments of refreshment and relaxation, and the beginning of rich and happy times to everyone. In 2025, marking its 33rd year since its launch in February 1993, cumulative sales exceeded 10 billion units*2.

*2 Intage SRI & Intage SRI (2018-2021) and Intage SRI+ (FY2021-FY2024) Coffee market (container: cup beverages) cumulative sales volume for each year

While protein demand is expanding due to rising health consciousness, it has become clear that approximately 70% of people feel they are "not getting enough protein." In addition, the need to effortlessly consume protein from familiar foods and drinks consumed daily approaches 80%, suggesting that "everyday routine" and "deliciousness" are emphasized in protein intake.*3

Among these, cafe latte is attracting attention. Survey results show that cafe latte is the No. 1 "food from which people want to consume protein" among daily food and drinks*4, indicating a need for being "happy to effortlessly consume protein through everyday cafe latte."

*3 Our research, August 2025, n=8721 *4 Our research, September 2025, n=60

Based on this background, we will launch "Mt. Rainier Protein Caffe Latte" from the "Mt. Rainier" series. We add plenty of milk to espresso coffee self-extracted from freshly ground coffee beans domestically roasted and carefully selected by our company's employees who hold coffee appraiser qualifications, creating a mellow taste with a pleasant, moderate sweetness. With 10g of protein per bottle, you can deliciously and effortlessly consume protein even with your daily cafe latte.

Please enjoy the "Mt. Rainier Protein Caffe Latte," which allows you to deliciously and easily consume protein.

1. Product Features (1) This is the first product in the "Mt. Rainier" series to feature a protein concept. (2) We add plenty of milk to espresso coffee self-extracted from freshly ground coffee beans domestically roasted and carefully selected by our company's employees who hold coffee appraiser qualifications, creating a mellow taste with a pleasant, moderate sweetness. (3) Contains 10g of protein per bottle.