New Summer-Exclusive 'W Gelato' Series Debuts: 'MOW W Gelato Salt Vanilla & Melon' to be Released Nationwide in Limited Quantities Starting June 8th (Mon)

Morinaga Milk Industry is set to release 'MOW W Gelato Salt Vanilla & Melon' on June 8th (Mon) across Japan in limited quantities as part of its new summer-exclusive 'W Gelato' series. 'MOW' is a cup ice cream series that leverages the rich 'umami' of milk combined with the unique characteristics of selected ingredients. To maximize these flavors, the products are crafted using a 'Label Clean Formulation.' Furthermore, the company employs a proprietary 'Low-Temperature Rapid Freezing Method' to achieve a smooth, fine-textured ice cream that melts perfectly in the mouth. With record-breaking heat waves becoming more frequent, there is a growing demand for 'stay-at-home' consumption, leading to a need for ice cream that offers both a refreshing sensation and a satisfying experience. 'MOW W Gelato Salt Vanilla & Melon' is the first gelato-style product in MOW history. It features a refreshing melon gelato made with 22% melon juice, swirled with a smooth salt vanilla gelato accented with Lorraine rock salt. Unlike traditional two-color swirls, the loose marble design allows consumers to enjoy each flavor individually or mixed together to their preference.