Mos Food Services Co., Ltd. (President and CEO: Eisuke Nakamura, Headquarters: Shinagawa-ku, Tokyo), which operates Mos Burger, will hold "Mos's Direct Farm Vegetable Festa" for three days from Friday, July 24, 2026, to Sunday, July 26, 2026, at all 20 Mos Burger stores in Miyagi Prefecture, using tomatoes produced by "De Reefer Okawa," a contracted farmer of Mos in Miyagi Prefecture. Limited quantity and region-specific products will also be sold during this period.
Tokubiri "Oomori Tomato" Mos Vegetable Cheese Burger Tokubiri "Oomori Tomato" Chili Burger
This event, which uses local vegetables in its products across various regions nationwide, is held with the desire to allow local residents and customers who regularly patronize Mos Burger stores to enjoy delicious local vegetables through this opportunity, as a token of our gratitude.
During the period, all Mos Burger stores in Miyagi Prefecture will use tomatoes directly shipped to each store from "De Reefer Okawa" (Ishinomaki City, Miyagi Prefecture), a contracted farmer of Mos, for all products using fresh tomatoes. Additionally, limited quantity and region-specific products, "Tokubiri Oomori Tomato Mos Vegetable Cheese Burger" and "Tokubiri Oomori Tomato Chili Burger," will be sold. Please enjoy these juicy and voluminous burgers, available only during this period. Furthermore, to allow customers to savor the natural taste of the ingredients, tomatoes directly shipped from the production area will be sold for a limited time (limited quantity, ends when sold out).
In preparation for this event, on Thursday, July 23, store managers and staff from Miyagi Prefecture stores will visit "De Reefer Okawa" for a farm tour. The farm tour is conducted to allow participants to experience firsthand how the vegetables used in the stores are cultivated and harvested, to feel the value of fresh vegetables with all five senses, and to deepen exchanges through information exchange with the producers.
● "Tokubiri Oomori Tomato Mos Vegetable Cheese Burger" (920 yen)
Topped with a 100% domestic beef patty and sliced cheese, this burger features lettuce, sliced onions, and a second slice of tomato, all placed on top of tomatoes directly shipped from the production area. Dressed with half mayonnaise type and aurora sauce, it's a voluminous burger that allows you to fully enjoy the deliciousness of the vegetables.
* The beef patty in the Tokubiri Burger is 100% domestic.
* "Calorie Half Mayonnaise Type" is used in the product.
* Cheese is heat-treated at the factory.
● "Tokubiri Oomori Tomato Chili Burger" (920 yen)
This burger features a 100% domestic beef patty topped with sliced onions and a second slice of tomato, all placed on top of tomatoes directly shipped from the production area. It is dressed with a Japanese-style BBQ sauce and hot chili sauce, where the spicy sauce enhances the deliciousness of the tomatoes.
* The beef patty in the Tokubiri Burger is 100% domestic.
* The tomato ingredients used in the sauce are not from direct farm shipments.
* May not be available at some stores.
<Overview of "Mos's Direct Farm Vegetable Festa">
Sales Period: 3 days from Friday, July 24, 2026, to Sunday, July 26, 2026
Sales Stores: All 20 Mos Burger stores in Miyagi Prefecture
Contents:
1 "De Reefer Okawa" farm tomatoes will be used in menus featuring fresh tomatoes
* Once "De Reefer Okawa" farm tomatoes are sold out, tomatoes from Mos's contracted farmers outside the prefecture will be used.
2 Limited sale of "Tokubiri Oomori Tomato Mos Vegetable Cheese Burger" (920 yen) and
"Tokubiri Oomori Tomato Chili Burger" (920 yen)
* Sales will end when "De Reefer Okawa" farm tomatoes are sold out.
3 Sale of Miyagi Prefecture tomatoes
* Sales will end when "De Reefer Okawa" farm tomatoes are sold out.
<Overview of Farm Tour by Store Staff>
Harvest Date: Thursday, July 23, 2026, from 10:00 AM (scheduled)
Harvest Location: Farm of "De Reefer Okawa" (Ishinomaki City, Miyagi Prefecture)
Participants: Approximately 10-20 store staff from stores in Miyagi Prefecture (scheduled)
For inquiries regarding the farm tour on Thursday, July 23, or sales (July 24-26), please contact us below.
<Reference>
● Mos Food Services Corporate Site https://www.mos.co.jp/company/
● Mos Group's Environmental and Social Activities "Mos no Mori" https://www.mos.jp/mori/
● Mos Official Online Store "Life with MOS" https://ec.mos.jp/
* All prices in this document are tax-inclusive.
FACT BOX
- Source: PR TIMES
- Category: Event