Mos Food Services Co., Ltd. (President and CEO: Eisuke Nakamura, Headquarters: Shinagawa-ku, Tokyo), which operates Mos Burger, will hold "Mos's Direct Farm Vegetable Festa" for three days from July 24, 2026 (Fri) to July 26, 2026 (Sun) at all 13 Mos Burger stores in Aomori Prefecture, using tomatoes produced by "JA Aomori Tomato Association Higashitsugaru Branch," a contracted farmer in Aomori Prefecture. During this period, products with limited quantities and regions will also be sold.

Tokubiri Oomori Tomato Mos Vegetable Cheese Burger Tokubiri Oomori Tomato Chili Burger

This event, which uses local vegetables in its products across various regions nationwide, is held with the desire to allow local residents and customers who frequent Mos Burger stores to enjoy delicious local vegetables through this opportunity, as a token of our gratitude.

During the event period, all Mos Burger stores in Aomori Prefecture will use tomatoes directly shipped to each store from "JA Aomori Tomato Association Higashitsugaru Branch" (Yomogita Village, Aomori Prefecture), a contracted farmer, for all products using fresh tomatoes. Additionally, limited quantity and region products, "Tokubiri Oomori Tomato Mos Vegetable Cheese Burger" and "Tokubiri Oomori Tomato Chili Burger," will be sold. Please enjoy these juicy and voluminous burgers, available only during this period. Furthermore, to allow you to savor the natural taste of the ingredients, tomatoes directly shipped from the production area will be sold for a limited time (limited quantities, sales end when stock runs out).

Prior to the event, on July 22 (Wed), store managers and staff from Aomori Prefecture stores will visit "JA Aomori Tomato Association Higashitsugaru Branch" for a farm tour. The farm tour is conducted to allow participants to experience the value of freshly harvested vegetables with all five senses by seeing firsthand how the vegetables used in the stores are cultivated and harvested, and to deepen exchanges through information exchange with the producers.

● "Tokubiri Oomori Tomato Mos Vegetable Cheese Burger" (920 yen)

Topped with a 100% domestic beef patty and sliced cheese, this burger also includes lettuce, sliced onions, and a second tomato, all layered on top of tomatoes directly shipped from the production area. Flavored with half mayonnaise type and aurora sauce, it's a voluminous burger that allows you to fully enjoy the taste of the vegetables.

※ The beef patty in the Tokubiri Burger is 100% domestic.

※ "Calorie Half Mayonnaise Type" is used in the product.

※ Cheese is heat-treated at the factory.

● "Tokubiri Oomori Tomato Chili Burger" (920 yen)

Topped with a 100% domestic beef patty, this burger also includes sliced onions and a second tomato, all layered on top of tomatoes directly shipped from the production area. It is dressed with Japanese-style BBQ sauce and hot chili sauce, with the spicy sauce enhancing the taste of the tomatoes.

※ The beef patty in the Tokubiri Burger is 100% domestic.

※ Tomato ingredients used in the sauce are not from direct farm tomatoes.

※ May not be available at some stores.

<Overview of "Mos's Direct Farm Vegetable Festa">

Sales Period: 3 days from July 24, 2026 (Fri) to July 26, 2026 (Sun)

Stores: All 13 Mos Burger stores in Aomori Prefecture

Contents:

1 For menu items using fresh tomatoes, tomatoes from "JA Aomori Tomato Association Higashitsugaru Branch" will be used.

※ Once the tomatoes from "JA Aomori Tomato Association Higashitsugaru Branch" run out, tomatoes from Mos's contracted farmers outside the prefecture will be used.

2 Limited sale of "Tokubiri Oomori Tomato Mos Vegetable Cheese Burger" (920 yen) and "Tokubiri Oomori Tomato Chili Burger" (920 yen).

※ Sales will end when the tomatoes from "JA Aomori Tomato Association Higashitsugaru Branch" run out.

3 Sale of Aomori Prefecture tomatoes.

※ Sales will end when the tomatoes from "JA Aomori Tomato Association Higashitsugaru Branch" run out.

<Overview of Farm Tour by Store Staff>

Harvest Date: July 22, 2026 (Wed) from 13:00 (scheduled)

Harvest Location: Farm of "JA Aomori Tomato Association Higashitsugaru Branch" (Yomogita Village, Aomori Prefecture)

Participants: Approximately 10-20 store staff from stores in Aomori Prefecture (scheduled)

For inquiries regarding the farm tour on the 22nd (Wed) or the sales period (24th-26th), please contact us below.

<Reference>

● Mos Food Services Corporate Site https://www.mos.co.jp/company/

● Mos Group's Environmental and Social Activities "Mos Forest" https://www.mos.jp/mori/

● Mos Official Online Store "Life with MOS" https://ec.mos.jp/

※ All prices in this document are tax-inclusive.

FACT BOX

  • Source: PR TIMES
  • Category: Event